3.7 / 5

Farmers Homeowners Insurance Review

Farmers offers an array of flexible homeowners insurance coverages at affordable rates, but they've earned below average marks in customer service.

Pat Howard 1600


Pat Howard

Pat Howard

Property and Casualty Insurance Expert

Pat Howard is a senior editor at Policygenius specializing in property and casualty insurance. His work has been featured on Property Casualty 360, Fatherly, MarketWatch, and more.

Published December 20, 2019|7 min read

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    Agent availability in all 50 states

    Multiple customizeable coverage tiers

    Accessible discount options


    Limited enhanced coverage options

    Lower financial ratings than competitors


Farmers is the fifth largest home insurer in the U.S. and one of the more recognizable brands on the market. This home and auto insurance mainstay is renowned for their personalized and flexible homeowners insurance policy options, offering a few different coverage packages: a lower cost option with standard coverage, a slightly more expensive but comprehensive option, and a higher cost option with the entire suite of coverage endorsements and enhanced coverage limits.


Average annual premium cost for a medium-sized home.



Financial ratings from credit rating agencies.


Customer ratings

Satisfaction from consumer sentiment institutions and complaints to state insurance boards.


Policy options

Both the quality and number of coverage options, like unique homeowners insurance product tiers and availability of certain coverage endorsements.


Customer experience

Ease of use, convenience, availability, and claims ratings.



3 out of 5

J.D. Power surveys rate based on product offerings, price, billing process, interaction, and claims. An overall satisfaction score of 4 denotes a company “better than most".

J.D. Power Rating

A trusted customer satisfaction and product quality research agency


An A+ denotes a score between 97 and 100 (out of 100) based on 13 criteria, including unanswered complaints, type of business, and government action.

BBB Rating

A nonprofit organization focusing on marketplace trust and product quality


A.M. Best ratings range from A++ to D. An A+ rating denotes a "superior" company based on their ability to meet ongoing insurance obligations.

A.M. Best

100-year-old U.S. credit rating agency focused on the insurance industry

The Bottom Line

Your home is arguably the most valuable asset that you'll ever own, so it's especially important to choose a company with good homeowners insurance coverage options and customer service. For the most part, Farmers checks both of those boxes, featuring personalized coverage, extensive insurance agent availability, and user-friendly online policy management and tools. But Farmers has its drawbacks as well — while the company scores well with the Better Business Bureau, the reviews tell a slightly different story, as reviewers cited poor communication, inadequate claims handling, and some noted that they were inexplicably dropped from their policies.

The Details

The Good

Agent availability in all 50 states. Farmers claims to insure more than 10 million homes in the U.S. A big reason for that may be their extensive range and network of agents (over 48,000 across all 50 states). If you're in need of coverage for your home or a second home, chances are Farmers is an option in your area.

Multiple customizable coverage tiers. With three unique coverage tiers containing various levels of protection and pricing options, Farmers has something for everyone. Its premier coverage package is around $400 more annually than its basic offering, but features an entire suite of coverage endorsements for high-value homes as well as guaranteed replacement cost for your home's structure.

Accessible discount options. While Farmers doesn't offer any particularly special or unique discounts, where it stands apart from competitors is how easy it is to capitalize on its various discount offerings. For example, homes up to 12 years old can qualify for Farmers new home discount.

The Bad

Limited enhanced coverage options. While Farmers offers comprehensive enhancements to standard coverage components, like replacement cost personal property coverage and extended and guaranteed replacement cost for your home's structure, it lacks some of the more popular additional coverage endorsements — like equipment breakdown coverage, home computers coverage, service line coverage, and others.

Lower financial ratings than competitors. By no means does Farmers have bad or even less-than-good financial ratings, but with an A rating from A.M. Best and S&P, they lag a bit behind some of the more established players in the homeowners insurance industry. For a company the size of Farmers, you wonder if maybe they're taking on more risk than they can handle.


Average annual premium cost for a medium-sized home.


The price of homeowners insurance can vary considerably from company to company based on a number of factors. A standard carrier that specializes in mid-sized homes, like Farmers and Allstate, will ostensibly have lower rates than a company that caters to high net-worth properties with comprehensive protections and perks baked into its base level policy.

On average, Farmers rates are considerably lower than the average quoted policy with Policygenius. Farmers policyholders have a $1,480 average annual premium, according to Policygenius data.

Your rates are particularly impacted by the amount of coverage in your policy. Below is the average cost of homeowners insurance at different levels of coverage with Farmers.

Farmers coverage amountFarmers average annual premium

Average annual homeowners insurance premiums for each coverage level were calculated using Policygenius quoting data.


A great way to keep your homeowners insurance costs down is to take advantage of discount opportunities.

Some common discounts include protective devices discounts, claims free discounts, and new home discounts. Farmers offers most of the standard discounts as well as a multi-policy discount if you get more than one property insurance policy with Farmers.

  • Bundling discount - Save on premiums by insuring other types of property with Farmers

  • Claims free discount - Receive a discount if you’ve been claim-free for three or more years, and the claim-free years can carry over from other insurers

  • Non-smoker discount - If your home has been smoke-free for at least two years

  • UL approved roofing materials discount - If your roof is constructed from materials that are considered impact-resistant by the Underwriters Laboratories

  • Protective devices discount - If your home has security and safety features like burglar alarms, fire alarms, fire sprinklers, and storm shutters

  • New home discount - If you're insuring a home that's less than 12 years old

  • Declining deductibles - This isn’t as much a discount as it is a policy perk, but you can earn $50 toward your deductible for each year your policy remains active

  • Claim forgiveness - Similar to declining deductibles, Farmers claim forgiveness feature isn’t so much a deductible as a policy perk. With claim forgiveness, if you’ve been claim-free with Farmers for more than 5 years, your premium won’t go up as a result of your next claim


Financial ratings from credit rating agencies.


Homeowners insurance protects your most important financial assets, so you'll want to be sure you're insuring your home, your personal possessions, and other assets with a company that will be able to pay out your claim in the event of a disaster. Farmers has been around for almost 100 years and has well-established financial strength with the top insurance rating agencies in the world. With Farmers, you can insure your home with confidence.

  • Year founded: 1928

  • Standard & Poor's rating: A

  • Moody's rating: Aa2

  • A.M. Best rating: A

Standard & Poor's measures companies' creditworthiness and is used primarily by financial investors and other market stakeholders. S&P is also valuable in measuring the long-term financial stability of insurance companies. A AAA rating is the highest issuer credit rating assigned by S&P. While Farmers' A rating is quite a bit lower than its competitors, it shouldn't leave policyholders or investors with too much of a reason to worry.

Moody's is very similar to Standard & Poors, except rather than measuring a companies ability to remain financial stable and creditworthy, Moody's measures what the expected losses would be if a company were to go into default. It's particularly valuable in analyzing the value of stocks and bonds with certain companies. A AAA rating is the highest possible score you can receive from Moody's, so Farmers Aa2 rating earns them a "very high" investment grade designation.

A.M. Best is the most reliable credit-rating tool insureds can use to gauge the financial health of a particular company. Unlike S&P and Moody's, A.M. Best is focused exclusively on the insurance marketplace. A good score with A.M. Best means a company is more likely to fulfill their financial obligation to you when it comes time to file a claim. With an A score with A.M. Best, Farmers has one of the higher credit ratings a company can receive with A.M. Best.

Customer ratings

Satisfaction from consumer sentiment institutions and complaints to state insurance boards.


It's important to know what experts think about homeowners insurance companies - but it's also good to know what actual customers and consumer sentiment sites are saying, too.

Farmers has decent ratings with most of the big rating companies and review aggregators, scoring at least average ratings with every company. Farmers actually saw a bump in their J.D. Power score last year, going from a 2 out of 5 to a 3 out of 5 rating, indicating that their customer satisfaction is trending in the right direction.

  • J.D. Power: 3 / 5

  • BBB: A+

  • Consumer Affairs: 4 / 5

  • Consumers Advocate: 4.7 / 5

  • Trustpilot: 2.5 / 5

  • NAIC complaint index: 0.37

J.D. Power provides studies that rate insurance companies across policy offerings, price, clarity of billing and policy information, interaction, and claims. An overall satisfaction score, "based on how customers view every experience of their experience with homeowners insurance providers," is reflected here and used for our ranking.

The Better Business Bureau ranks companies across a large swath of criteria. While consumers can submit ratings to the BBB, these scores are not taken into account in their rating, although tangential metrics that take into account customer experience are.

Consumer Affairs is a platform that lets consumers directly rate customers, while Consumers Advocate rates companies based on stability, reputation, and policy coverage.

The National Association of Insurance Commissioners tracks the number of complaints submitted to state insurance departments with their national complain index. A score of 1 is the baseline average, and a score of 0 means there weren't enough complaints to count.

Policy options

Both the quality and number of coverage options, like unique homeowners insurance product tiers and availability of certain coverage endorsements.


Farmers offers three homeowners insurance coverage packages that provide all of the six basic protections and varying levels of coverage enhancements and benefits for each one.

There is one standard policy for the price-conscious homeowner who isn't in need of robust protection, a middle tier with replacement cost contents coverage and added endorsements, and a higher tier that includes every endorsement offered by Farmers, in addition to guaranteed replacement cost dwelling coverage.

Here are some of the highlights of each of the three coverage tiers with Farmers:

Standard coverage

Farmers’ most affordable homeowners insurance package. Includes the six standard coverages and the ability to customize each coverage to your liking or add endorsements to your policy for an additional premium.

Enhanced coverage

Farmers’ middle coverage tier which, in the case of our sample property, costs around $130 more annually than standard coverage. Includes extended coverage limits and replacement cost coverage for your roof and personal property.

Premier coverage

Farmers’ most comprehensive coverage tier and around $400 more than their standard policy offering. It features increased coverage limits for specific items like jewelry and firearms, a number of coverage endorsements, and guaranteed replacement cost coverage for your home’s structure.

Note: The information above represents potential policy options and may not be available for every applicant. Speak to a licensed expert for a personalized look at your coverage options.

Customer experience

Ease of use, convenience, availability, and claims ratings.


Farmers is available in every state, has decent claims ratings, and has numerous digital tools and an easy-to-use website for managing your policy.

State availability

Farmers homeowners insurance is available in 50 states and the District of Columbia.

Digital tools

Farmers features online policy management, bill pay, and a mobile app.

The application

Farmers Insurance application process is remarkably fast and can be done mostly online. You simply plug in your ZIP code, provide basic information about yourself and your home, and Farmers instantly provides you with a quote for each of their three coverage tiers. Once you select a tier, you have the option to adjust your deductible amount and certain components of coverage. The entire process should take around 5 minutes.

Ease of claims

Farmers allows you to file and track claims online. From finding a vendor to repair your property to replacing personal items to getting emergency lodging, Farmers ensures their customers are taken care of. Farmers also has a helpful claims section on the company website that walks you through different claim scenarios—water damage claims, catastrophe claims, and just general property claims—and gives in-depth instructions on the actions you need to take to ensure a fast and effective process.

Additional claims service

  • 24/7 claims service

  • Dedicated catastrophe claims service

  • Mobile claims team

  • Ability to report claims over text, through the mobile app, or by calling the dedicated claims center

Claim satisfaction

Farmers has average claims satisfaction ratings (3 out of 5) with J.D. Power.

Payment methods

  • Online bill payment

  • Mobile app bill payment

  • Farmers rewards Visa card

  • Automatic bank account payments

  • Automatic payment card payments

  • Electronic funds transfer (EFT)

Policygenius offers insurance policies from many of the nation's top insurers, who pay us a commission for our services. However, all editorial choices are made independently.