Policygenius transforms the insurance journey for consumers by providing a one-stop platform where consumers can compare options from top insurance carriers, get unbiased expert advice, buy policies, and manage their insurance portfolio, in one seamless, integrated experience. Our proprietary technology platform integrates with the leading life, disability, and home & auto insurance carriers and delivers an exceptional digital experience for both consumers and insurance carriers. Since 2014, our content, digital tools, and experts have served as a resource for millions of people on their insurance journey, and we have sold more than $200 billion in coverage. In 2023, Policygenius was acquired by Zinnia, an insurance technology and digital services company.
How we’re different
Comparison shopping made easy
No need to fill out forms on a dozen different sites — with Policygenius’ modern tools, you can compare quotes from multiple leading insurance companies side by side in minutes. Already have coverage? We can help you re-shop your policy to look for a lower rate.
Advice that puts you first
With hundreds of licensed insurance agents standing by and thousands of fact-checked articles on our site, we’ve got answers to all of your questions, whether you want to talk to someone live or research on your own.
Rigorous editorial standards
Our articles are written and edited by a best-in-class editorial team, then thoroughly fact-checked by licensed insurance agents and certified financial planners. Read more about our editorial standards, including our editorial process, leaders, and expert reviewers.
How we make money
We’re an independent insurance broker, so we get paid a commission by insurance companies for each sale. Insurance commissions are already built into the price of an insurance policy, so you’re not paying any extra for working with us to buy a policy. Our compensation on any particular purchase may vary depending on a number of factors, including the type and size of product, the insurer, and the volume of business we have with an insurer, but we don’t push for or give preference to any one insurer over another because of the commission. We're here to fight for you, not for ourselves.
Our licenses
All insurance brokers are required by law to be licensed in each state they do business. You can find our licenses here.
Our history
In the early 2010s, two McKinsey consultants, Jennifer Fitzgerald and Francois de Lame, realized the insurance industry was stuck in the Stone Age. Their idea: “Could we modernize life insurance online and help people feel good about finding the right coverage?”
In 2014, they launched a startup in New York City called…KnowItOwl. The name didn’t last, but the idea did. By the end of the following year, the rebranded Policygenius had already reached more than 800,000 people looking for the right life insurance.
Since then, we’ve expanded to offer home, auto, disability, renters, and other types of insurance. Today, we’ve helped millions of people find the best financial protection solutions for their needs — and judging from our reviews, we've helped them feel good about it.
To learn more about our history, check out NPR’s interview with our co-founder and President, Jennifer Fitzgerald, on the podcast How I Built This with Guy Raz.
Our founders
Jennifer Fitzgerald
President and co-founder
Jennifer Fitzgerald is the president and co-founder of Policygenius. Jennifer was previously the CEO of Policygenius, at the helm of the growth of the business and one of the leading female founders in the industry. Before starting Policygenius in 2014, she and her co-founder, Francois de Lame, were management consultants at McKinsey & Company. Jennifer was the Ernst and Young Entrepreneur of the Year New York and one of Fast Company’s 100 Most Creative People in Business. She has appeared on NPR’s How I Built This, shared insights in The New York Times and The Wall Street Journal, and spoken at conferences such as the CB Insights Future of Fintech. Early in her career, she was a Peace Corps volunteer and did standup comedy. Jennifer is a graduate of Columbia Law School and Florida State University.
President and co-founder
Jennifer Fitzgerald is the president and co-founder of Policygenius. Jennifer was previously the CEO of Policygenius, at the helm of the growth of the business and one of the leading female founders in the industry. Before starting Policygenius in 2014, she and her co-founder, Francois de Lame, were management consultants at McKinsey & Company. Jennifer was the Ernst and Young Entrepreneur of the Year New York and one of Fast Company’s 100 Most Creative People in Business. She has appeared on NPR’s How I Built This, shared insights in The New York Times and The Wall Street Journal, and spoken at conferences such as the CB Insights Future of Fintech. Early in her career, she was a Peace Corps volunteer and did standup comedy. Jennifer is a graduate of Columbia Law School and Florida State University.
Francois de Lame
Chief operating officer and co-founder
Francois de Lame is the chief operating officer and co-founder of Policygenius. He was previously the chief product officer at Policygenius, in charge of product strategy and development; he also served as the chief marketing officer and built the marketing organization from the ground up. Earlier in his career, Francois held marketing leadership roles at Identified, a venture-backed company acquired by Workday, and SABMiller. Francois began his career as a management consultant at McKinsey & Company, where he met his Policygenius co-founder, Jennifer Fitzgerald. Originally from South Africa, Francois is a graduate of Harvard Business School and the University of Cape Town.
Chief operating officer and co-founder
Francois de Lame is the chief operating officer and co-founder of Policygenius. He was previously the chief product officer at Policygenius, in charge of product strategy and development; he also served as the chief marketing officer and built the marketing organization from the ground up. Earlier in his career, Francois held marketing leadership roles at Identified, a venture-backed company acquired by Workday, and SABMiller. Francois began his career as a management consultant at McKinsey & Company, where he met his Policygenius co-founder, Jennifer Fitzgerald. Originally from South Africa, Francois is a graduate of Harvard Business School and the University of Cape Town.
Editorial standards
Meet our editorial leaders and see how we publish the best insurance research on the internet.
Our reviews
Find out what our customers and financial experts across the country have to say about Policygenius.
