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Finding affordable life insurance online is easy with Policygenius

Experts if you need them. Technology for everything else.

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A smiling mom hugs her laughing daughter's shoulders in the family's kitchen.

Get free quotes tailored to your needs

We’re a marketplace — that means we partner with top life insurance companies to give you multiple quotes, so you can find the policy that’s right for you.

Get free advice from licensed agents

Our expert agents work for you, not for the insurance companies — and they know their stuff. Get answers that you can trust for all your life insurance questions.

Get support every step of the way

We’re here to do the heavy lifting for you, and that doesn’t end when you buy your policy. Need to change your beneficiaries, or file a claim? We’ll help with that, too.

What do I need to know about life insurance?

Still reading up on life insurance? We've got you. Our extensive content library covers everything you need to know about life insurance. Not sure how it even works? Or what kind you need? We’ll help you figure it all out so you can find a policy that you feel good about.

What is life insurance?

Life insurance is an agreement between you (the policyholder) and the insurance company. You make monthly payments towards your policy, and your beneficiaries receive a tax-free payout if you die while your coverage is active.

→ Read more about what life insurance is and how it works

Do I need life insurance?

Is anyone going to struggle financially if you die? If the answer is yes, then you need to get life insurance coverage.

Learn more about who needs life insurance

How much do I need?

Our experts recommend getting coverage that equals 10 to 15 times your income so that your family has financial support for the long run.

Figure out how much life insurance you need

How do I buy it?

All it takes is a phone interview and a medical exam to get coverage. Some people can even get a policy without a medical exam.

Check out our guide to buying life insurance

What types of life insurance are there?

Although some people with very high incomes will want to go with a specialized policy, for most people, term or whole life insurance works best.

→ Read more about types of life insurance
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Term life insurance

Term life insurance is the most affordable type of life insurance, with relatively low monthly rates. It lasts for a fixed period of time — typically 10 to 30 years, depending on your policy — but that’s all that most people need.

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Whole life insurance

​​Whole life insurance lasts your whole life and, in addition to a death benefit payout, it comes with a cash value that can be used as a savings vehicle to supplement your retirement. It’s best for people who have maxed out other investments.

How much does life insurance cost?

The cost of life insurance depends on your age and health, along with the specifics of your policy — the term length, coverage amount, and type of coverage. It’s always better to buy sooner rather than later: Depending on your age, you add anywhere from 4.5% to 9.2% to your premium every year you wait to purchase a policy. We can help you compare life insurance quotes from top-rated companies to find the best policy for you — at your lowest price.

→ Read more about how much life insurance costs

Average term life insurance rates by age, November 2021

Age / Sex


Coverage amount


Coverage amount


Coverage amount

25 years old





25 years old





35 years old





35 years old





45 years old





45 years old





55 years old





55 years old





Methodology: The chart above reflects rates, as of November 1, 2021, for male and female non-smokers in a Preferred health classification with a 20-year term length. Rates are based on the monthly Policygenius Life Insurance Price Index. Prices in the index are determined by internal actuarial rate tables for 10 life insurance carriers that offer policies through the Policygenius marketplace: AIG, Banner Life, Brighthouse, Lincoln Financial, Mutual of Omaha, Pacific Life, Protective, Prudential, SBLI, and TransAmerica.

What are the best insurance companies?

When it comes to life insurance, there’s no one-size-fits-all. The right policy for you depends on your individual needs and circumstances. That’s where we come in. As an independent insurance broker, we can give you unbiased reviews and recommendations of all the top insurance companies.

The best life insurance companies

Our tl;dr top picks let you quickly find the insurer that fits your needs.

Life insurance company reviews

Read up on each insurer’s strengths with our deep-dive reviews.

How to buy life insurance

  1. Apply online.

    After you figure out how much coverage you need, you can fill out a simple health questionnaire to start the application process and get some preliminary quotes.

  2. Talk to an agent.

    An agent will walk through your background to determine which insurer will offer you the most affordable coverage, and then they’ll advocate for you throughout the application process.

  3. Take a medical exam (or don’t).

    Insurers use the brief medical exam to verify the health information you provided and determine how much you pay for coverage. But some insurers will just check your previous medical records instead.

  4. Sign your policy and pay your first premium.

    Once you take this step, it’s official — you have life insurance. Sit back, relax, and make sure to update your policy to match your needs every few years.

Why trust us?

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Why trust us?

The market, right here

We compare all of the top-rated insurance companies — side by side, in one place — to help you save money.

The right advice

We have dozens of unbiased reviews and ratings, along with expert advice from licensed agents who work for you — not the insurance companies

Help from real-life people

Need a human touch? Our in-house experts can guide you through the process and help you find your policy fit.

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Policygenius customer reviews

The reviews are in. See what our current customers are saying about how we make buying life insurance easy.

Ready to shop for life insurance?

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