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Our concierge service is with you every step of the way - free of chargeWhy Shop with Us?
Why Shop with Us?
Best price promise
Prices are government-regulated, so policies will cost the same no matter who you buy from.
One universal application
If you want to change the insurer or policy you’re applying for, we can do that without starting you back at square one.
An advocate in your corner
Our customer success team handles the paperwork, answers your questions, and deals with the insurer for you.
It costs you nothing to use our service.
So, what's in it for us?
Like traditional brokers, we get commissions for life insurance policies we sell. The commissions are part of the price (same as anywhere else), so you don't pay more to use our service. Our reputation is important so we'll always find the policy that's best for you.
Understanding Life Insurance
The right life insurance policy is an essential part of your family’s financial safety net. But buying it can be confusing. How much coverage do you need? Should you buy term or whole life insurance? What determines your rate—and how do you know if you’re getting a good quote?
We’re here to help you understand, compare and buy the best life insurance for you and your loved ones. First, let’s go over the basics:
What is life insurance?
Types of Life Insurance
Here is a summary of some of the basic features and differences between the different types of life insurance.
Need more info? See our full analysis of term vs. whole life insurance.
|Term Life||Return of Premium Term Life||Whole Life||Universal Life||Variable Life||Variable Universal Life|
|Duration||1-30 Years||1-30 Years||Life||Life||Life||Life|
|Guaranteed Death Benefit||Yes||Yes||Yes||Yes||Yes||Yes|
|Guaranteed Cash Value||No||No||Yes||Protected from risk, but can be depleted to pay premiums||No||No|
|How Cash Grows (or Shrinks)||-||-||Earns interest at pre-determined rate||Variable rate determined by insurer||Subaccounts - pool of investor funds offered by insurer||Subaccounts - pool of investor funds offered by insurer|
|Premiums||Can increase periodically OR be guaranteed to remain level||Can increase periodically OR be guaranteed to remain level||Level||Varies, up to the customer (subject to federal tax laws)||Level||Varies, up to the customer (subject to federal tax laws)|
|Notes||No risk of losing coverage, but no cash value when term ends||Refunds your premiums at the end of the term if you outlive the policy||No risk compared to other permanent types, but there are probably better investment options||-||Risk of holding expensive insurance policy with little to no cash value||Risk of holding expensive insurance policy with little to no cash value|
Where do I start?
The first step to buying life insurance is calculating how much coverage you need. Our life insurance calculator will help you understand your needs based on your life circumstances and your financial situation.
Once you know how much coverage you need, PolicyGenius will compare quotes from the nation’s top carriers and find the best rates available for you. Even better, we’ll guide you through the entire application process until your policy is complete.
Ready to calculate your coverage? Let's get started
Average Cost of Life Insurance
Term life insurance is one of the most affordable ways to provide financial protection for your family. Many Americans overestimate the cost of life insurance by more than double. In reality, $250,000 of coverage often costs less than most other monthly expenses.
*Based on a 30-year old with $60K salary
|Term Life Insurance||$30|
Best Life Insurance Companies for Term Life Insurance
PolicyGenius is fully licensed in all 50 states to work with some of the top-rated life insurance companies, with decades of excellent service and the highest ratings from J.D. Power, AM Best, and the Better Business Bureau. Here are some of the biggest and highest-rated companies in the industry:
|Company||BBB Rating||AM Best Rating||JD Power Rating|
|Mutual of Omaha||A+||A+||766|
|New York Life||B-||A++||828|
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Accurate calculation of your life insurance needs
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Our experts manage the life insurance process to make sure you get the right coverage. We'll even shop your policy around if your final rates come back different.
Comprehensive term life insurance options
We have life insurance policies that require a medical exam and ones that don't. Compare the difference side-by-side
Life insurance companies
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Top FAQs about PolicyGenius
How is PolicyGenius different from other life insurance sites?
We've set a high bar to make PolicyGenius the only life insurance site you'll need. That means we:
- Offer all the top life insurance companies so you don't have to shop elsewhere
- Provide the most accurate online quotes, without requiring any contact info from you
- Explain what you need to know in plain English so you don't have to research elsewhere
- Don't sell your info off to life insurance agents as a "lead." Our team is with you from start to finish.
- Stand by our best price promise. If the insurer approves your application at a different rate than what we quoted, we'll shop your offer around to see if another life insurer can beat it.
All this service at no extra cost to you.
Shouldn't I try more than one comparison site?
You can, but we've worked hard to offer the easiest life insurance shopping experience you'll find online. We offer the widest selection of A-rated life insurance companies so that you can find the right policy for you.
Also, any policy you see on our site won't be any cheaper at another comparison site. That's because each life insurance company files its rates with state regulators, and everyone is required to show those filed rates. And if you see the same policy for a cheaper rate on another site - make sure you're comparing apples to apples. Is it for the same amount and term? Did the other site ask detailed health questions to make sure they can accurately quote you? We do that but not every site does.
We stand by our promise - so we make it easy to save your quotes with us (and email them to yourself) to keep shopping. And when you're ready to buy, we hope you'll come back to us.
How does PolicyGenius make money?
Are the life insurance quotes on the PolicyGenius site accurate?
We like to say we're in the business of no surprises. Our life insurance quotes are the most accurate available online today. Other sites take your basic information and show you the best health class and price. That's not the right way to quote. We collect more health information upfront to show the most accurate quotes possible (as long as you give us accurate information).
If the price on our site is higher than you're seeing elsewhere, for the same policy, that site may not be showing you an accurate quote. Over 80% of policies we sell are within $10 of what we quoted online.
If our site can't instantly quote you (which happens when someone has a more complicated health history), one of our licensed advisors can custom quote you.
Shouldn't I buy directly from a life insurance company?
There's no reason to (and a very big reason not to).
First: you don't save any money by buying directly from the life insurance company. By law, the price you get from a given life insurance company is the same through them, or through an agent or broker.
Second: the rate you get quoted may not be the rate you're approved at. Life insurance companies do a process called 'undewriting' in which they look at your health history and risk profile to determine whether the rate they quoted is actually accurate. If you apply with the life insurance company directly, and you're approved at a different rate, you're stuck. They won't help you figure out if you can get a better offer elsewhere. If you apply through PolicyGenius, we'll shop that offer around to every life insurance company we work with to see if they can beat it. No extra work for you and no extra cost.
Getting started with life insurance
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