Policygenius Privacy Notice
Last updated: July 15, 2026
This Privacy Notice (“Privacy Notice”) describes how Policygenius (“we”, “us, or “our”) collects, uses, shares, and protects your personal information when you visit or use our websites (www.policygenius.com and www.partners.policygenius.com), as well as any related mobile applications, and other digital properties that link to this Privacy Notice (collectively, the “Sites”), or otherwise interact with us in connection with our educational materials, insurance coverage estimates and quotes, insurance brokerage services, financial planning tools, business-to-business offerings, and other services (the “Services”). This Privacy Notice applies only to information collected by Policygenius. To the extent third parties collect personal information from or about you, their privacy and data security practices govern their collection, use, and disclosure of that information, not this Privacy Notice. For the purposes of this Privacy Notice, “users”, “you”, and “your” refer to individuals who use or interact with our Sites or Services. If you seek, apply for, or obtain financial products or services (including insurance products and services) through us, our separate Gramm-Leach-Bliley Act (“GLBA”) Privacy Notice also applies. The GLBA Privacy Notice governs our collection, use, and sharing of nonpublic personal information in connection with those financial products and services to the extent required by applicable law.
We may update this Privacy Notice from time to time. If we make material changes, we will update the “Last Updated” date and provide any additional notice required by applicable law. Your continued use of the Sites or Services after the updated Privacy Notice becomes effective constitutes your acknowledgment of the updated Privacy Notice, to the extent permitted by applicable law.
CONTENTS
I. How and Where We Collect and Use Your Information
II. How We Share Your Information
III. How We Secure Your Information
IV. Users From Outside The U.S.
X. Additional Information For Residents of Certain U.S. States
I. How and Where We Collect and Use Your Information
1. Types and Sources of Information We Collect About You
The types and sources of information we collect about you depend on the Sites and Services you use, how you interact with us, and how you were referred to us. The types and sources of information we collect may include:
Information that you provide to us directly
We may collect personal information directly from you through our Sites and Services, including online, over the telephone, via text messages, and in any other manner in which you communicate with us. Information we may collect directly from you includes your name, address, email address, telephone number, etc. (“Contact Information”); insurance application information (such as your health or financial information); and, for Policygenius Pro users, your associated company and agent information. You may also choose to provide other personal information to us when you communicate with us or apply for a product. For certain products you may also be required to provide your consent and certain information to enable assessment of your credit report and other eligibility information.
Information from third parties
We may obtain information about you from third parties. Examples include consumer reporting agencies, identity verification services, health care providers, insurance carriers, and Business Partners (as further described below).
In addition, we may also collect information about you from social networks or other third-party platforms that you may use to access our Sites and Services. For example, you may also choose to log in via a third-party platform, such as Google. In such instances, we may collect information from that platform, such as your social network alias, email address, first and last name, country of residence, language preference, and profile picture, and use it as described in this Privacy Notice. (See also “Social Features” below).
Information automatically collected through your interaction with our Sites
When you visit our Sites or use our Services, we may collect personal information and information about you automatically from the devices and browsers that you use to interact with us (“Usage Information”). Usage Information includes information and analytics about how you interact with our Sites and Services including but not limited to page interactions, clicks, scrolling behavior, form interactions, device information, and browsing activity. In addition, our Sites use technologies such as cookies, beacons, pixels, tags, session replay, and scripts (collectively, “Cookies” or “Technologies”). These Technologies are typically a small piece of software or text placed on your computer when you visit a website. They are used to store information on web browsers and to store and receive identifiers and other information, including but not limited to Usage Information, on computers, telephones, and other devices. They may include data we store on your web browser or device, identifiers associated with your device, and other software.
For instance, if you visit out Sites from a mobile device, we may reference your device identifier or other information to remember certain information about your preferences for viewing our Sites, and allow us to recognize you each time you return. For more information about your choices and controls regarding these Technologies, please visit the How to Opt-Out section of our Privacy Notice below.
2. How We Use Personal Information
Depending on how you interact with our Site and Services, we may use personal information and information about you for the following purposes:
Establishing an Online Account
We will use your information to establish and maintain your online account if you choose to create one (become a “Member”).
Site Usage, Personalization, and Performance
We may use your information, including Usage Information, to inspect, analyze, tailor, and improve our Sites and Services. Additionally, we may use your information to analyze interactions with our Sites and Services, and to gain insights into their performance, including to:
associate our users with the reports they provide about satisfaction with our Sites and Services;
analyze usage of our Sites and Services including based on navigation paths and mouse clicks;
personalize the content displayed to you on our Sites and Services;
perform testing on our Sites;
optimize interaction with our data stores; and
organize and administer other related technologies on our Sites.
Marketing and Advertising
We may use your information, including Contact Information, Usage Information, and Third-Party Information to tailor the content, advertisements, and promotions you may see on our Sites or elsewhere online and to determine which Services or other offerings might be of interest to you. Additionally, we may use your information to enable, improve, and effect targeted and re-targeted advertising for our advertising partners on both our Sites and their third-party sites such as Facebook and Google.
To the extent we collect nonpublic personal information in connection with financial products or services subject to the GLBA, our collection, use, and disclosure of that information are governed by our GLBA Privacy Notice and applicable law.
We may also use your information to provide or offer other financial and consumer products and services from partners with whom we have entered into a joint marketing agreement. For more information about your choices and controls regarding marketing communications, please visit the How to Opt-Out section of our Privacy Notice below.
Communicating with You
We may use your information to communicate with you through mail, over email, via chat on the Sites, by phone, or by text message. In such instances, we will collect additional information about the communications with us, including the date and time of communications, method or channel used, and where applicable law permits, audio recordings (such as when you call our Policygenius customer support line[s]). We will use this information to respond to your inquiries, to provide products and services relevant to you, and to monitor and improve our operations and customer support.
If you communicate with us by telephone, chat, virtual assistant, AI-enabled chat features, or other electronic communication channels, we may monitor, review, record, retain, or analyze those communications for customer support, quality assurance, training, compliance, fraud prevention, security, and operational purposes.
We may offer automated chat, virtual assistant, or similar features on our Sites that use artificial intelligence (“AI”) or related technologies to help answer questions, assist with customer support, guide users through insurance quote or application processes, and collect information relevant to providing our Services.
Information you submit through these AI-enabled chat features may include personal information and information related to insurance applications, quotes, or financial products and services. We may use this information to provide the requested Services, respond to inquiries, improve and maintain the functionality, quality, and safety of our Sites and Services, troubleshoot issues, conduct quality assurance, prevent fraud, and comply with legal obligations.
We do not use AI systems to make solely automated decisions that produce legal or similarly significant effects concerning consumers unless permitted by applicable law. Where applicable, individuals may have rights relating to automated processing, including rights to request human review, access additional information about automated decision-making, object to certain processing activities, or exercise opt-out rights.
Please do not submit information through AI-enabled chat features that is not reasonably necessary for your request, quote, application, or interaction with us.
Responses generated by AI-enabled chat features are intended for general informational and customer support purposes and may not always be accurate, complete, or up to date. AI-generated responses are not a substitute for advice from a licensed insurance professional and should not be relied upon as the sole basis for insurance, financial, or other decisions.
Customer Surveys and Reviews
We may ask you to participate in customer reviews and surveys. If you participate, then we may request certain personal information. Participation in these surveys is completely voluntary, and you therefore have a choice whether or not to disclose this information. The requested information typically includes first and last name, contact information (such as email or address), and demographic information (such as zip code).
We use this information to evaluate our level of customer service, as well as test and make improvements on our products, Sites, and Services. By participating, you consent to the use of your first and last name, along with your responses, on our Sites, in marketing materials, or on our social media platforms, and you permit us to, at our sole discretion, pass on your information to third-party service providers.
Getting Insurance Estimates, Applying for Insurance & Paying for Your Policy
The information you provide us for these purposes is subject to the GLBA. We encourage you to please read our GLBA Privacy Notice , which describes how we use and share this information.
Other Uses of Personal Information on our Sites and Services
In addition to the specific uses of information described above, we may use your personal information for the following reasons:
Aggregate your personal information and use that for our business purposes;
Comply with applicable laws, lawful requests, and legal process, such as to respond to subpoenas or requests from government authorities;
Protect our, your or others’ rights, privacy, safety or property (including by making and defending legal claims);
Audit our internal processes for compliance with legal and contractual requirements and internal policies;
Enforce the terms and conditions that govern the Services; and
Identify, verify, and prevent fraud including investigating and deterring fraudulent, harmful, unauthorized, unethical or illegal activity such as cyberattacks and identity theft.
II. How We Share Your Information
We may share your information to the following types of third-parties and for the following purposes:
Policygenius Affiliates
We may share personal information with Policygenius corporate group affiliates, for general business purposes.
Service Providers and Contractors
We may share your personal information with service providers for market research, analytics, and to provide, maintain, and improve our Sites and Services.
We may also share personal information with third-party service providers that support AI-enabled chat, virtual assistant, customer support, analytics, or related technology services on our behalf. These service providers may process information submitted through chat interactions solely for the purposes of providing services to us, subject to applicable contractual and legal obligations regarding confidentiality, security, and permitted use of personal information.
Business Partners
We may also share your personal information with insurance brokers/agents, financial services companies, insurance companies, and referral partners (collectively “Business Partners”). For instance, when you are referred to us by a Business Partner or request information about insurance or other financial products, we may share your information with one or more Business Partners so they can provide quotes, evaluate eligibility, or market relevant products and services. To the extent this information is subject to the Gramm-Leach-Bliley-Act (GLBA), our collection, use, and disclosure of that information are governed by our GLBA Privacy Notice.
Advertising Partners
We may disclose or make available personal information to third-party advertising platforms and providers to obtain personalized and tailored advertising services. They may use the information that we provide (e.g., online identifiers, browsing history, usage data, and other activity information and characteristics) to help us better reach individuals with relevant ads and to measure and improve our ad campaigns, or to better understand how individuals interact with our Services. In addition, advertising and analytics companies may combine the information collected from us and our Services with information collected about you by them and from third-party sites, apps, and services, to make inferences about you and your interests, to better tailor advertising and content to you across multiple sites, apps, and services, and to collect associated metrics. However, to the extent we collect nonpublic personal information in connection with financial products or services subject to GLBA, our collection, use, and disclosure of that information are governed by our GLBA Privacy Notice and applicable law.
Corporate Transaction Participants
We may share or transfer personal information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business with counterparties in the course of a corporate sale, merger, reorganization, sale of assets, dissolution, or similar transaction. In these circumstances, some or all of the personal information may be part of the transferred assets.
Professional advisors and third parties pursuant to legal and regulatory obligations
We may share your personal information with our professional advisors (e.g. lawyers, auditors, bankers and insurers), to respond to legal processes (e.g. responding to subpoenas or requests from U.S. law enforcement requests); and with other parties to enforce our agreements or policies, protect the rights, property and safety of Policygenius, users and others, and to detect, prevent and address actual or suspected fraud, violations of our Terms & Conditions, other illegal activities, security incidents, or other circumstances where disclosure is required by law. This may include exchanging information with other companies and organizations for fraud protection and credit risk reduction.
Social Features
Certain features of the Services permit you to initiate interactions between the Services and third-party services or platforms, such as social networks (“Social Features”). Social Features include features that allow you to click and access our pages on certain third-party platforms, such as Facebook and X, and from there to “like” or “share” our content on those platforms. Use of Social Features may entail a third party’s collection and/or use of information about you, which will be subject to the privacy policies of those platforms. If you use Social Features or similar third-party services, information you post or otherwise make accessible may be publicly displayed by the third-party service you are using. Both Policygenius and the applicable third party may have access to information about you and your use of both the Services and the third-party service. Some of the third parties might use your data to improve their services, as further described on their own websites (See “Third-Party Tracking” below).
III. How We Secure Your Information
We maintain commercially reasonable administrative, physical and technical safeguards designed to prevent any unauthorized use, access, destruction, loss, alteration, or disclosure of your data.
If you submit a credit card payment through our Services, for example to purchase insurance coverage, we do not store credit card information on our own servers or associate it with your account information for any purpose other than completing your purchase.
If you submit bank account information, for example to purchase insurance coverage, that bank information is encrypted, stored on our servers in encrypted form, and is accessed and used to complete your insurance application or purchase.
If you submit credit card or other payment information via Docusign, it will be temporarily stored in encrypted form on Docusign’s servers, and we will use the payment information to securely transmit your payment information to the carrier.
While we take commercially reasonable steps to protect your data we cannot guarantee its absolute security. No security system is impenetrable. Despite our security measures, we cannot guarantee the security of our databases, nor can we guarantee that the information you supply will not be intercepted while being transmitted to and from us over the Internet.
IV. Users From Outside The U.S.
Our services are intended for individuals located in the United States. We do not specifically market our services to individuals in the European Union or other jurisdictions outside the United States.
V. Children
The website is not intended for children under 18 years old. To use this website, you must be 18 years or older and legally able to enter a binding contract.
VI. Job Applicants
For information on how we process data for job applicants please refer to the Zinnia Privacy Policy. For job applicants residing in California, please also see the Zinnia Notice at Collection and Privacy Policy for Applicants Who Reside in California.
VII. External Sites
The Sites may contain links to third-party websites, including, without limitation, the websites of the insurance carriers offering the third-party insurance products made available to you through the Services (“External Sites”). We do not control, endorse, or assume responsible for the content of any linked External Sites or for the privacy practices of the third parties that own and operate such sites. Before using any External Site, please review its terms of use and privacy policy, as those terms and policies govern your use of such External Sites.
VIII. How to Opt-Out
If you wish to opt-out of certain uses of your personal information by our Services, email us at privacy@policygenius.com and let us know what you wish to opt-out of. Please be advised that certain uses and sharing of your information may be required to continue providing certain Services to you, and that you will not be entitled to any refund if your removal of personal information will make certain prepaid Services unavailable to you.
Please note that under certain federal regulations, including the GLBA, you may not be able to opt out of the use and sharing of your personal information, in connection with seeking, applying for, or obtaining insurance products or services from us. For more information about such financial products, and our data practices, please review our GLBA Privacy Notice.
Web browser Do-Not-Track (DNT)
Some web browsers may transmit “do-not-track” signals to websites with which the browser communicates. At this time, our Sites do not respond to DNT signals because there is no uniform industry standard for recognizing or responding to them. You can learn more about Do Not Track signals at https://allaboutdnt.com/
Marketing Communications
You can opt out of receiving marketing communications by emailing us at privacy@policygenius.com, clicking the unsubscribe link at the bottom of our marketing emails, or replying STOP to our marketing text messages.
Third-Party Tracking - Like many companies online, we use Technologies provided by Google, Facebook and other companies for the purposes described in this Privacy Notice. There are a number of ways to opt-out of having your online activity and device data collected through these services, which we have summarized below:
Blocking cookies in your browser. Most browsers let you remove or reject cookies, including cookies used for interest-based advertising. To do this, follow the instructions in your browser settings. Many browsers accept cookies by default until you change your settings. For more information about cookies, including how to see what cookies have been set on your device and how to manage and delete them, visit www.allaboutcookies.org.
Blocking advertising ID use in your mobile settings. Your mobile device settings may provide functionality to limit use of the advertising ID associated with your mobile device for interest-based advertising purposes.
Using privacy plug-ins or browsers. You can block our Sites from setting cookies used for interest-based ads by using a browser with privacy features, like Brave, or installing browser plugins like Privacy Badger, Ghostery or uBlock Origin, and configuring them to block third party cookies/trackers.
Platform opt-outs. The following advertising partners offer opt-out features that let you opt-out of use of your information for interest-based advertising:
Platform Notices: The following advertising partners offer details about how their data subjects' data is used and how they can control their data.
Pinterest: https://help.pinterest.com/en/article/personalization-and-data
Snapchat: https://values.snap.com/privacy/snap-ads/ads-control
Tiktok: https://support.tiktok.com/en
Reddit: https://support.reddithelp.com/hc/en-us/articles/12731820767764-Control-the-ads-you-see-on-Reddit
LinkedIn: https://www.linkedin.com/help/linkedin/answer/a427426
Advertising industry opt-out tools. You can also use these opt-out options to limit use of your information for interest-based advertising by participating companies:
Digital Advertising Alliance: http://optout.aboutads.info
Network Advertising Initiative: http://optout.networkadvertising.org/?c=1
To opt out of tracking by Google Analytics, click here.
IX. Data Retention
We generally retain your information for as long as your account is active or as needed to provide the Services to you. In some circumstances, we may retain information longer if reasonably necessary for legitimate business or legal purposes, required by law, necessary to resolve disputes, comply with our internal compliance and record retention policies, enforce our agreements or Terms and Conditions, prevent fraud and abuse, or for any other purpose permitted by law. We may also retain information where deletion is not technically feasible or would require disproportionate technical effort, including information maintained in backup systems.
If you request that we delete your information, please note that it is not always possible to completely delete all of your information from our databases and that residual data may remain on our backup systems.
X. Additional Information For Residents of Certain U.S. States
If you are a resident of certain U.S. states you may be entitled to additional information regarding how we collect, use, and share your “personal information,” as well as certain privacy rights over such information. You can learn more about which rights may be available to you and how to exercise those rights by reviewing the U.S. State Privacy Addendum.
XI. Terms of Use and Dispute Resolution
Any dispute arising from or relating to this Privacy Notice or our collection, use, disclosure, retention, sharing, or processing of personal information, or our privacy and data practices generally, is subject to the dispute resolution provisions contained in our Terms of Use, which are incorporated herein by reference. By using our Services, you agree to those provisions, including any applicable arbitration agreement, class action waiver, and jury trial waiver.
XII. Contact Us
If you have additional questions or would like more information regarding our information collection, use of information, or disclosure practices, please feel free to contact us at privacy@policygenius.com.
Previous GLBA Consumer Privacy Notice can be viewed here.
Questions about this page? Email us at privacy@policygenius.com.