Best Life Insurance Companies

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Buying life insurance is one of the biggest financial decisions you’ll ever make. The right life insurance policy protects your family’s future and gives you peace of mind that they’ll always be taken care of, no matter what. You might be tempted to buy a policy from the most familiar name – but that company may not be best for you.

In order to compare life insurance companies, you should look at satisfaction ratings from customer satisfaction groups like J.D. Power and the Better Business Bureau, financial strength from firms like A.M. Best, and the best rates for your individual circumstances and health history. You should also consider what companies work best for individual health and lifestyles, which we’ll discuss below.

And always make sure to compare life insurance quotes before choosing a policy so you can make an informed decision.

The Best Life Insurance Companies

Company J.D. Power Rating BBB Rating A.M. Best Rating Market Share Compare Now
MetLife (via Brighthouse) 799 B- A+ 7.88% Get quotes
Northwestern Mutual 799 A+ A++ 6.30% Get quotes
New York Life 774 B- A++ 5.48% Get quotes
Prudential 770 A A+ 5.34% Get quotes
Lincoln Financial 744 A+ A+ 4.30% Get quotes
MassMutual 780 A+ A++ 4.15% Get quotes
Transamerica 719 A+ A+ 2.90% Get quotes
John Hancock 739 A+ A+ 2.85% Get quotes
State Farm 828 B A++ 2.74% Get quotes
Minnesota Life (Securian) N/A A+ A+ 2.44% Get quotes
Guardian Life 760 A+ A++ 2.39% Get quotes
AIG 718 A+ A 2.13% Get quotes
AXA Equitable 752 A+ A+ 1.92% Get quotes
Pacific Life N/A A+ A+ 1.89% Get quotes
Voya N/A A+ A+ 1.67% Get quotes
Protective 742 A+ A+ 1.54% Get quotes
Nationwide 806 A+ A+ 1.51% Get quotes
Primerica 717 A+ A+ 1.38% Get quotes
Mutual of Omaha 766 A+ A+ 1.23% Get quotes
Principal Financial 774 A+ A+ 1.07% Get quotes
Banner Life N/A A+ A+ 0.69% Get quotes
SBLI N/A A+ A+ 0.26% Get quotes


We compared twenty-two of the best-known and largest life insurance companies, and ranked them according to:

  • J.D. Power score: J.D. Power ranks some (but not all) of the top life insurance companies on customer satisfaction on a scale from 1 - 1,000.
  • BBB rating: Customer satisfaction score ranging from A+ to F based on BBB’s own formula of 17 factors.
  • A.M. Best score: Financial health rating, with A++ and A+ being “superior” and A being “excellent”.
  • Market share: The percent of total U.S. life insurance customers each company serves. Data sourced from NAIC.

How to Choose the Best Life Insurance Company For You

Shoppers should select the best life insurance company by looking at their customer service rankings, financial ratings, and policy cost, as well as which companies best serve their individual need health history and personal circumstances.

For instance a person who recently lost weight may find a great rate with one company, while someone who recently quit smoking or has a family history of cancer might find a more accommodating quote with a different company.

That’s why it’s so important to compare quotes and find the right policy for you. You’re unique, and your individual rate will be determined during the application process. Learn more about scenarios that may apply to you:

Types of Life Insurance

Term life insurance is the most common type of life insurance and is usually the best choice for most people, but there are are several types of term and permanent life insurance to choose from.

Types of Term Life Insurance

Types of Permanent Life Insurance

It’s important to understand your life insurance options before you buy, and to compare quotes from different insurers to make sure you’re getting the best deal tailored to your specific needs. Not sure how much coverage you need? Our life insurance calculator can calculate your needs in 5 minutes or less.

Last updated on Dec 21st 2017