Best life insurance companies in New Jersey (2024)

The best life insurance companies in New Jersey are Legal & General America, Brighthouse Financial, Lincoln Financial, MassMutual, and Prudential — depending on your needs.

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By

Andrew HurstSenior Editor & Licensed Auto Insurance ExpertAndrew Hurst is a senior editor and a licensed auto insurance expert at Policygenius. His work has also been featured in The New York Times, The Wall Street Journal, Forbes, USA Today, NPR, Mic, Insurance Business Magazine, ValuePenguin, and Property Casualty 360.

Edited by

Anna SwartzAnna SwartzSenior Managing Editor & Auto Insurance ExpertAnna Swartz is a senior managing editor and auto insurance expert at Policygenius, where she oversees our car insurance coverage. Previously, she was a senior staff writer at Mic.com, as well as an associate writer at The Dodo.
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Reviewed by

Ian Bloom, CFP®, RLP®Ian Bloom, CFP®, RLP®Certified Financial PlannerIan Bloom, CFP®, RLP®, is a certified financial planner and a member of the Financial Review Council at Policygenius. Previously, he was a financial advisor at MetLife and MassMutual.

Updated|5 min read

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Unlike with other types of insurance, where you live doesn’t really matter when you get life insurance quotes. The best life insurance companies in New Jersey depend more on the type of coverage you want and your age, health, and lifestyle.

Because rates don’t vary by state, our recommendations for the best life insurance companies in New Jersey are similar to our overall best companies for the same categories. What does vary by state are the laws and regulations for things like life insurance grace periods and contestability, as well as the companies available.

Policygenius score

Best for …

AM Best score

Number of complaints

Cost

Legal & General America

4.9/5 ★

Overall, cheapest, term life, smokers

A+

Lower than average

$

Brighthouse Financial

5.0/5 ★

No-medical-exam, young adults

A

Higher than average

$

Lincoln Financial

4.8/5 ★

Marijuana users

A

Lower than average

$

MassMutual

4.9/5 ★

Whole life

A++

Much lower than average

$$$

Prudential

4.1/5 ★

Seniors

A+

Lower than average

$$

Methodology

Why you can trust our picks

Our recommendations are based on internal and external expert analysis, as well as our Policygenius Life Insurance Price Index, which uses real-time data from leading life insurance companies to determine pricing trends. When reviewing a life insurance company, our editorial team uses a proprietary scoring rubric with five factors — price, policy details, financial strength, transparency, and customer experience — to assign an unbiased rating between one and five stars. These ratings are also taken into consideration as part of our company recommendations. We don’t get paid for our reviews

Our reviews and recommendations can help you find a reliable insurer for your family’s financial protection, but the best life insurance company for you depends on multiple factors. A licensed agent at Policygenius can support you during the application process to ensure you get the right coverage for your circumstances at the most competitive price.

Read more about our reviews methodology

The best overall life insurance company in New Jersey is Legal & General America, which also does business as Banner Life and William Penn in other states. Legal & General America offers competitive rates for a range of needs, including people with high blood pressure, diabetes, and smokers.

We also like that Legal & General America offers no-medical exam life insurance policies to certain applicants between the ages of 20 and 60. Cutting out the medical exam part of applying for life insurance can save a lot of time and hassle in the buying process.

The cheapest life insurance in New Jersey comes from Legal & General America — though remember that where you live doesn’t actually affect your life insurance rates. But Legal & General America is even affordable for people with pre-existing conditions that make it hard to get cheap coverage elsewhere, one reason why it’s a top pick.

The best way to find cheap life insurance for your age, health, and the type of policy you need in New Jersey (or anywhere else) is by comparing quotes. Getting coverage while you’re still regularly young and your rates are lower is also a good way to save money.

The best company for term life insurance in New Jersey is also Legal & General America. We like Legal & General America’s flexibility: it offers term lengths up to 40 years — longer than many other companies. 

A term life policy is the best kind of coverage for most people. When you buy term life insurance, you choose your policy’s “term,” or the amount of time it lasts. You make regular payments to keep the policy active, and then if you die during the policy term, your loved ones will receive a payment.

Best no-medical-exam life insurance in New Jersey: Brighthouse Financial

The best company for no-medical-exam life insurance in New Jersey is Brighthouse Financial. Brighthouse Financial offers a no-exam life insurance policy with up to $2 million in coverage for certain applicants. If you qualify, your application could be approved in as little as 24 hours.

Best whole life insurance in New Jersey: MassMutual

The best whole life insurance company in New Jersey is MassMutual. Whole life insurance policies are guaranteed to pay out when you die, so long term financial stability is important in choosing a company. MassMutual has earned strong financial strength ratings, including an A++ from AM Best.

Whole life insurance policies include a cash savings component that gains interest (and can sometimes pay out dividends) over time. Your family can collect benefits when you die like any other life insurance policy, but you can also use the policy’s cash value component while you’re still alive.

Best life insurance for seniors in New Jersey: Prudential

The best life insurance company for seniors in New Jersey is Prudential. Prudential is our number one choice for seniors in New Jersey because of its affordable rates for applicants over 60 years old (even for people with some age-related health problems like osteoporosis and arthritis).

Best life insurance for young adults in New Jersey: Brighthouse Financial

Brighthouse Financial is the best life insurance company in New Jersey for young adults. You’re already more likely to find affordable life insurance when you’re young, but Brighthouse Financial offers even more affordable rates — along with the option to skip the medical exam.

Best life insurance for marijuana users in New Jersey: Lincoln Financial

The best life insurance company for marijuana users in New Jersey is Lincoln Financial. That’s because Lincoln Financial won’t automatically classify you as a smoker if you’re a marijuana user, meaning your rates will be significantly cheaper than with a company that puts marijuana users in the same category as tobacco smokers.

Marijuana is legal in New Jersey, and it’s important to be honest with your insurance company about your habits. If your life insurance company finds out you lied when you applied for coverage, you put your beneficiaries at risk in the future.

Legal & General America is the best life insurance company for smokers in New Jersey. Although getting life insurance is always going to be more expensive if you’re a smoker, you may still be able to find affordable coverage with Legal & General America — and you can also re-apply for lower premiums after you’re at least one year off smoking.

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How is life insurance different in New Jersey

It’s important to know about the state-specific life insurance laws and regulations in New Jersey when you’re getting ready to buy a policy.

  • Contestable period: The contestable period in New Jersey is two years. That’s the amount of time your insurance company has to deny a claim if it discovers you lied or misrepresented yourself when you applied for coverage.

  • Free look period: The free look period in New Jersey is 10 days. That’s the time you have to cancel your life insurance policy and still receive a full refund.

  • Grace period for missed payments: You have at least 30 days to make up a missed payment in New Jersey before your life insurance company can cancel your coverage.

  • Guaranty Fund: If your life insurance company goes out of business, the New Jersey Life & Health Insurance Guaranty Association covers up to $500,000 in death benefits and $100,000 in cash surrender value.

  • Time allowable to settle a claim: In New Jersey, life insurance companies have to settle a claim within 60 days after receiving proof of death.

Largest life insurance companies in New Jersey

Many of the largest life insurance companies in the U.S. operate in New Jersey. Here are the largest life insurance companies in New Jersey by market share.

A bar graph showing the largest life insurance companies in the state of New Jersey.

Company

Market share in New Jersey

Prudential

12.51%

Nationwide

10.22%

New York Life

6.74%

MassMutual

6.65%

Guardian Life

6.14%

MetLife

5.49%

Northwestern Mutual

5.20%

Lincoln Financial

4.06%

Penn Mutual

2.70%

John Hancock

2.40%

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What happens if a life insurance company goes bankrupt in New Jersey

It’s rare for life insurance companies to go bankrupt, but if it happens, the New Jersey Life & Health Insurance Guaranty Association will cover part of your policy’s benefits.

The New Jersey Life & Health Insurance Guaranty Association covers up to $500,000 of your life insurance policy’s death benefits and up to $100,000 in its cash surrender value — the amount you can get if you end your life insurance policy before you die.

How to find a lost life insurance policy in New Jersey

If you’re a family member of the deceased or the executor of someone’s estate, you can find a lost life insurance policy by searching the Life Insurance Policy Locator Service from the National Association of Insurance Commissioners.

Average life insurance rates in New Jersey

The average cost of life insurance for a healthy 35-year old in New Jersey who’s buying a $500,000, 20-year term policy is $27 per month ($307 per year) for women and $32 per month ($373 per year) for men.

Your location doesn’t play a part in the cost of your life insurance, but your rates do depend on other factors, like your age, health, and lifestyle, plus your policy’s term length and coverage amount.

According to Policygenius data from 2023, here’s what people pay for life insurance, on average, based on age, gender, and coverage type and amount:

Age

Gender

$250,000 coverage amount

$500,000 coverage amount

$1 million coverage amount

20

Female

$15.01

$22.65

$33.63

Male

$19.18

$30.20

$47.51

30

Female

$15.17

$22.98

$36.90

Male

$18.19

$29.32

$48.89

40

Female

$21.66

$35.27

$60.65

Male

$25.39

$42.94

$75.24

50

Female

$43.92

$78.29

$139.50

Male

$56.69

$102.50

$188.29

60

Female

$107.83

$194.16

$354.51

Male

$149.38

$268.09

$499.98

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Methodology: Average monthly rates are calculated for male and female non-smokers in a Preferred health classification obtaining a 20-year $250,000, $500,000, or $1,000,000 term life insurance policy. Life insurance averages are based on a composite of policies offered by Policygenius from Brighthouse Financial, Corebridge Financial, Foresters Financial, Legal & General America, Lincoln Financial, Mutual of Omaha, Pacific Life, Protective, Prudential, Symetra, and Transamerica, and the Policygenius Life Insurance Price Index, which uses real-time data from leading life insurance companies to determine pricing trends. Rates may vary by insurer, term, coverage amount, health class, and state. Not all policies are available in all states. Rate illustration valid as of 03/01/2024.

Frequently asked questions

What is the number one life insurance company in New Jersey?

We named Legal & General America as the number one life insurance company in New Jersey because it offers affordable coverage to a wide range of New Jerseyans and features a variety of term lengths for term life policies.

What is the life insurance free look period and grace period in New Jersey?

New Jersey allows at least 10 days from the date a new life insurance policy takes effect for the policyholder to cancel their policy and get a full refund. You also get a 30-day grace period to settle overdue premiums before the life insurance company can cancel your policy.

What types of life insurance are available in New Jersey?

Term life insurance and whole life insurance, the two most common policy types, are both freely available in New Jersey. Residents can also purchase the other main types of life insurance, including no-medical-exam policies with quick underwriting, and final expense insurance policies as well.

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Author

Andrew Hurst is a senior editor and a licensed auto insurance expert at Policygenius. His work has also been featured in The New York Times, The Wall Street Journal, Forbes, USA Today, NPR, Mic, Insurance Business Magazine, ValuePenguin, and Property Casualty 360.

Editor

Anna Swartz is a senior managing editor and auto insurance expert at Policygenius, where she oversees our car insurance coverage. Previously, she was a senior staff writer at Mic.com, as well as an associate writer at The Dodo.

Expert reviewer

Ian Bloom, CFP®, RLP®, is a certified financial planner and a member of the Financial Review Council at Policygenius. Previously, he was a financial advisor at MetLife and MassMutual.

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