Best life insurance companies in Las Vegas, NV (2024)

Compare pricing, customer satisfaction, transparency, and financial strength to find the right life insurance company available in Las Vegas to fit your needs.

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By

Brian ActonContributing WriterBrian Acton is a contributing writer at Policygenius, where he covers insurance and finance. His work has also appeared in The Wall Street Journal, TIME, USA Today, MarketWatch, Inc. Magazine, and HuffPost. 

Edited by

Julia KaganJulia KaganContributing EditorJulia Kagan is a contributing editor at Policygenius, where she specializes in life insurance. Previously, Julia was the senior personal finance editor at Investopedia for nearly a decade, a vice president and editorial director at Consumer Reports, the editor of Psychology Today, and the vice president of content at Zagat Surveys.
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Reviewed by

Ian Bloom, CFP®, RLP®Ian Bloom, CFP®, RLP®Certified Financial PlannerIan Bloom, CFP®, RLP®, is a certified financial planner and a member of the Financial Review Council at Policygenius. Previously, he was a financial advisor at MetLife and MassMutual.

Updated|5 min read

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Shopping for life insurance in Las Vegas doesn’t have to be a gamble. The right life insurance company will give you the coverage you need at a price that’s right for your wallet. 

We used industry data, pricing from Policygenius carrier partners, and third-party ratings like AM Best and J.D. Power to pick the best insurers on the market. Our independent recommendations will help you get life insurance coverage with confidence.

We researched average costs, customer satisfaction scores, financial strength ratings, and company transparency to find the best life insurance companies available in Las Vegas plus how much you can expect to pay for life insurance and the Nevada life insurance laws that protect you. 

Best life insurance companies in Las Vegas

Methodology

Why you can trust our picks

Our recommendations are based on internal and external expert analysis, as well as our Policygenius Life Insurance Price Index, which uses real-time data from leading life insurance companies to determine pricing trends. When reviewing a life insurance company, our editorial team uses a proprietary scoring rubric with five factors — price, policy details, financial strength, transparency, and customer experience — to assign an unbiased rating between one and five stars. These ratings are also taken into consideration as part of our company recommendations. We don’t get paid for our reviews

Our reviews and recommendations can help you find a reliable insurer for your family’s financial protection, but the best life insurance company for you depends on multiple factors. A licensed agent at Policygenius can support you during the application process to ensure you get the right coverage for your circumstances at the most competitive price.

Read more about our reviews methodology

Best overall life insurance

Legal & General America, which also does business as Banner Life and William Penn, is the best overall life insurance company in Las Vegas, with flexible terms lasting up to 40 years and affordable rates offered to an inclusive range of applicants. Legal & General America also scores well in metrics used to measure a life insurance company’s reliability and service, with solid financial security ratings and a low NAIC complaint rating of 0.35, compared to the nationwide average of 1.00. 

Cheapest life insurance

Las Vegas applicants with many different lifestyles and health classifications can find competitive rates with Legal & General America. While specific carriers may cater to certain health conditions or applicant types, Legal & General America provides the most affordable rates across the widest span of customers. 

Best term life insurance

Term life insurance is the most common policy type by far, providing policyholders inexpensive coverage for a specific number of years defined during the application process. Legal & General America’s affordable term life policies can cover policyholders for up to 40 years. 

Best no-medical-exam life insurance

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2024 Policygenius award winner

Brighthouse Financial

Brighthouse Financial logo

Policygenius rating 

Our proprietary rating methodology takes multiple factors into account, including customer satisfaction, cost, financial strength, and policy offerings. See the "methodology" section for more details.

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5.0

AM Best rating 

AM Best is a global credit rating agency that scores the financial strength of insurance companies on a scale from A++ (Superior) to D (Poor).

A

Cost 

Using a mix of internal and external rate data, we grade the cost of each insurance company's premiums on a scale from least expensive ($) to most expensive ($$$$$).

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No-medical-exam option

Why we chose itchevron icon

Brighthouse Financial offers competitive rates, comprehensive coverage, and application decisions in as little as 24 hours, making it a great choice for people who want to get life insurance coverage without having to take the medical exam.

Pros and conschevron icon

Pros

  • Extremely affordable

  • Instant-decision applications

  • Best-in-class no-exam option

Cons

  • Traditional term life not available in CA, IL, LA, ME, or NY

  • Term life applicants limited to ages 25-50

Las Vegas applicants can skip the medical exam and just use their medical history to qualify for life insurance with a no-medical-exam policy. Brighthouse Financial offers affordable no-medical-exam insurance with fast application decisions. 

Best whole life insurance

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2024 Policygenius award winner

MassMutual

Policygenius rating 

Our proprietary rating methodology takes multiple factors into account, including customer satisfaction, cost, financial strength, and policy offerings. See the "methodology" section for more details.

Full orange starFull orange starFull orange starFull orange starHalf orange star

4.9

AM Best rating 

AM Best is a global credit rating agency that scores the financial strength of insurance companies on a scale from A++ (Superior) to D (Poor).

A++

Cost 

Using a mix of internal and external rate data, we grade the cost of each insurance company's premiums on a scale from least expensive ($) to most expensive ($$$$$).

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All 50 states

Why we chose itchevron icon

MassMutual’s whole life insurance plan provides a lifetime coverage option that builds cash value with the potential to earn dividends.

Pros and conschevron icon

Pros

  • Strong financial stability ratings

  • Higher potential for dividends for whole life policyholders than many competitors

  • Good customer satisfaction ratings

Cons

  • High term life premiums

  • Term life not available through Policygenius

Whole life insurance lasts the policyholder’s entire lifetime, but at five to 15 times the cost of term life insurance. Whole life also offers a cash value component for savings and investment, and some policies pay dividends linked to the company’s financial performance. MassMutual is our top pick for whole life insurance because it pays better dividends than competing whole life insurers. 

Best for seniors

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2024 Policygenius award winner

Prudential

Prudential logo

Policygenius rating 

Our proprietary rating methodology takes multiple factors into account, including customer satisfaction, cost, financial strength, and policy offerings. See the "methodology" section for more details.

Full orange starFull orange starFull orange starFull orange starEmpty gray star

4.1

AM Best rating 

AM Best is a global credit rating agency that scores the financial strength of insurance companies on a scale from A++ (Superior) to D (Poor).

A+

Cost 

Using a mix of internal and external rate data, we grade the cost of each insurance company's premiums on a scale from least expensive ($) to most expensive ($$$$$).

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No-medical-exam option

Why we chose itchevron icon

With nearly four million policyholders and 150 years to its name, Prudential offers competitive coverage options for seniors, as well as people with some of the most common medical conditions, including asthma, depression, and fibromyalgia.

Pros and conschevron icon

Pros

  • Good for people over 60

  • More flexible income requirements than some other insurers

  • Considers applicants with a variety of immigration statuses (visas and green cards)

Cons

  • Younger applicants will likely find better prices elsewhere

Las Vegas life insurance applicants in their golden years will likely have to pay more for a new policy than younger shoppers. But Prudential offers seniors age 60 and above competitive rates, even if they have specific pre-existing conditions. 

Best for young adults

Brighthouse Financial

Young adults in Las Vegas can get affordable coverage with many insurers simply because of their age. But even among affordable competitors, Brighthouse Financial offers some of the lowest rates, with fast application decisions and looser income stipulations for students enrolled in college.

Best for people with pre-existing conditions

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2024 Policygenius award winner

Lincoln Financial

Lincoln Financial logo

Policygenius rating 

Our proprietary rating methodology takes multiple factors into account, including customer satisfaction, cost, financial strength, and policy offerings. See the "methodology" section for more details.

Full orange starFull orange starFull orange starFull orange starHalf orange star

4.8

AM Best rating 

AM Best is a global credit rating agency that scores the financial strength of insurance companies on a scale from A++ (Superior) to D (Poor).

A

Cost 

Using a mix of internal and external rate data, we grade the cost of each insurance company's premiums on a scale from least expensive ($) to most expensive ($$$$$).

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$

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No-medical-exam option

Why we chose itchevron icon

Lincoln Financial offers a diverse array of life insurance policies, including competitive no-med and high-net-worth options.

Pros and conschevron icon

Pros

  • Affordable rates

  • Good for many existing health conditions, including depression, stroke, and heart conditions

  • Good for marijuana users, including daily users

Cons

  • Term life not available in New York

Las Vegas residents with certain pre-existing conditions will have to pay more for life insurance than applicants with no health issues in their medical history. However, Lincoln Financial offers lower rates to shoppers with pre-existing conditions when compared to other insurers. 

Best for marijuana users

Lincoln Financial

Many life insurance companies assign very expensive smoker rates to marijuana users, regardless of the frequency that they use marijuana. But Lincoln Financial offers non-smoker rates to marijuana users, even for those who use it daily. 

Best for smokers

Las Vegas smokers will have to pay two to three times as much for life insurance because of the health risks and mortality rates associated with smoking. But Legal & General America offers some of the best smoker rates, and policyholders who successfully quit can ask to lower their premiums after just one year.

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Comparing the best life insurance companies in Las Vegas

Company 

Policygenius rating

Best for

Types of policies 

Brighthouse Financial

5.0 / 5

No-medical-exam life, young adults

Term life, no-medical-exam life, whole life, short-term life, universal life

Legal & General America

4.9 / 5

Overall, cheapest, term life, smokers

Term life, no-medical-exam life, universal life

MassMutual

4.9 / 5

Whole life

Term life, no-medical-exam life, whole life, universal life, variable universal life

Lincoln Financial

4.8 / 5

Marijuana users, people with pre-existing conditions

Term life, no-medical-exam life, indexed universal life, variable universal life

Prudential

4.1 / 5

Seniors

Term life, no-medical-exam life, short-term life, universal life, indexed universal life

What is the average cost of life insurance in Las Vegas?

Many factors affect how much life insurance will cost, including the health and age of the applicant, and the terms and coverage amount of the policy. Based on Policygenius data from 2023, the average monthly rate for a healthy 35-year old in Las Vegas buying a $500,000, 20-year term life insurance policy is $30.79 for men and $25.76 for women.

What happens if a life insurance company goes bankrupt in Las Vegas?

When a Las Vegas resident’s life insurance company becomes unable to meet its obligations to policyholders, the Nevada Life & Health Insurance Guaranty Association will provide coverage as long as the customer keeps paying their premiums. 

The receiver or the guaranty association will notify affected residents in the rare event a life insurance company is found insolvent and ordered to be liquidated. Nevada will cover up to $300,000 in death benefits and up to $100,000 in cash surrender or withdrawal values. 

If a policyholder moves out of Nevada and then their life insurance company goes bankrupt, they will need to get coverage from the state where they moved. 

How to find a lost life insurance policy in Las Vegas

To find any life insurance policies that a deceased person may have held, family members and estate administrators or executors can search the National Association of Insurance Commissioners' Life Insurance Policy Locator Service

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Nevada life insurance laws

Nevada extends consumer protections to Las Vegas residents and governs how life insurance companies must do business in the state.  

Free look period

In Nevada, life insurance companies must provide new customers a 10-day free look period when a new policy goes into effect. During that time window, the policyholder can cancel their life insurance and get a full refund of all premiums that were already paid. 

Guaranty Fund protection

The Nevada Life & Health Insurance Guaranty Association covers Nevada residents for up to $300,000 in death benefits and $100,000 in cash surrender or withdrawal values when a life insurance company is found to be insolvent.  

Contestable period

Within the first two years of a new life insurance policy, the life insurance company has the right to challenge and deny a claim if it can demonstrate that the policyholder lied or made misstatements during the application process. This is known as the contestable period. 

Grace period for missed payments

Life insurance companies must give Nevada policyholders 30 days to settle an unpaid premium payment. During this grace period, the policyholder can make up for a missed payment without losing coverage.

Frequently asked questions

What is the number one life insurance company in Las Vegas?

Legal & General America is the best all-around choice for life insurance in Las Vegas. With several term length options ranging up to 40 years and affordable rates for many types of applicants, Banner Life is the superior choice for most shoppers.

What is the life insurance free look period and grace period in Las Vegas?

Las Vegas residents can cancel a new life insurance policy and get a full refund within 10 days of receiving the policy. The grace period for policyholders to settle a missed premium payment and continue to receive coverage is 30 days.

What types of life insurance are available in Las Vegas?

Las Vegas life insurance shoppers can purchase all of the main types of life insurance, including term life insurance and whole life insurance policies. They can also purchase no-medical-exam insurance and final expense insurance.

Author

Brian Acton is a contributing writer at Policygenius, where he covers insurance and finance. His work has also appeared in The Wall Street Journal, TIME, USA Today, MarketWatch, Inc. Magazine, and HuffPost. 

Editor

Julia Kagan is a contributing editor at Policygenius, where she specializes in life insurance. Previously, Julia was the senior personal finance editor at Investopedia for nearly a decade, a vice president and editorial director at Consumer Reports, the editor of Psychology Today, and the vice president of content at Zagat Surveys.

Expert reviewer

Ian Bloom, CFP®, RLP®, is a certified financial planner and a member of the Financial Review Council at Policygenius. Previously, he was a financial advisor at MetLife and MassMutual.

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