Best life insurance companies in Ohio

Here are the five insurance companies with the best coverage and the most affordable rates for Ohioans.

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By

Brian ActonContributing WriterBrian Acton is a contributing writer at Policygenius, where he covers insurance and finance. His work has also appeared in The Wall Street Journal, TIME, USA Today, MarketWatch, Inc. Magazine, and HuffPost. 

Edited by

Adam MorganAdam MorganEditorial DirectorAdam Morgan is an editorial director at Policygenius who leads the life insurance team. Previously, he led editorial teams matrixed across multiple financial publications at Red Ventures — including Bankrate, NextAdvisor, Million Mile Secrets, and others. As a journalist, his work has appeared in Esquire, Scientific American, The Guardian, Los Angeles Times, and elsewhere.
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Reviewed by

Ian Bloom, CFP®, RLP®Ian Bloom, CFP®, RLP®Certified Financial PlannerIan Bloom, CFP®, RLP®, is a certified financial planner and a member of the Financial Review Council at Policygenius. Previously, he was a financial advisor at MetLife and MassMutual.

Updated|5 min read

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For Ohio residents, choosing the right insurance company from hundreds of available options can be a difficult task. You also need to know how your medical history and lifestyle choices can affect what you’ll pay for coverage, and how Ohio state guidelines protect you as a policyholder. 

We’ve put together the best life insurance companies operating in Ohio, the cost of insurance for residents, and the state regulations surrounding life insurance so you can make an informed decision.

We used industry data, pricing from Policygenius carrier partners, and third-party ratings like AM Best and J.D. Power to pick the best insurers on the market. Our independent recommendations will help you get life insurance coverage with confidence.

Best life insurance companies in Ohio

Methodology

Why you can trust our picks

Our recommendations are based on internal and external expert analysis, as well as our Policygenius Life Insurance Price Index, which uses real-time data from leading life insurance companies to determine pricing trends. When reviewing a life insurance company, our editorial team uses a proprietary scoring rubric with five factors — price, policy details, financial strength, transparency, and customer experience — to assign an unbiased rating between one and five stars. These ratings are also taken into consideration as part of our company recommendations. We don’t get paid for our reviews

Our reviews and recommendations can help you find a reliable insurer for your family’s financial protection, but the best life insurance company for you depends on multiple factors. A licensed agent at Policygenius can support you during the application process to ensure you get the right coverage for your circumstances at the most competitive price.

→ Read more about our reviews methodology

Best overall life insurance

Banner Life offers Ohioans affordable rates and several term lengths for term life insurance, so most Ohio residents can find an affordable policy that provides the coverage they need. Many applicants with certain medical conditions can also find policies with great rates. Banner Life also scores well on financial security and customer satisfaction ratings, with a 0.35 NAIC complaint rating that falls well below the national average of 1.00. 

Cheapest life insurance

Banner Life also offers the most affordable life insurance rates in Ohio. Whether you’re in great health or you have a few pre-existing conditions, Banner Life may be able to give you a very competitive rate. 

Best term life insurance

Term life insurance covers you for a set amount of time, and coverage expires at the end of the term length. It’s the best life insurance option for most Ohio residents because it’s affordable, and since most people simply don’t need lifetime coverage. Banner Life has several options for term lengths and the lowest rates for the most applicants. 

Best no-medical-exam life insurance

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2023 Policygenius award winner

Brighthouse Financial

Brighthouse Financial logo

Policygenius rating 

Our proprietary rating methodology takes multiple factors into account, including customer satisfaction, cost, financial strength, and policy offerings. See the "methodology" section for more details.

Full orange starFull orange starFull orange starFull orange starFull orange star

5.0

AM Best rating 

AM Best is a global credit rating agency that scores the financial strength of insurance companies on a scale from A++ (Superior) to D (Poor).

A

Cost 

Using a mix of internal and external rate data, we grade the cost of each insurance company's premiums on a scale from least expensive ($) to most expensive ($$$$$).

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No-medical-exam option

Why we chose itchevron icon

Brighthouse Financial offers competitive rates, comprehensive coverage, and application decisions in as little as 24 hours, making it a great choice for people who want to get life insurance coverage without having to take the medical exam.

Pros and conschevron icon

Pros

  • Extremely affordable

  • Instant-decision applications

  • Best-in-class no-exam option

Cons

  • Traditional term life not available in CA, IL, LA, ME, or NY

  • Term life applicants limited to ages 25-50

When applicants want to skip the life insurance medical exam and just use their medical records to determine their premiums, no-medical-exam policies are the way to go. Brighthouse Financial offers Ohioans no-medical-exam policies with competitive rates, comprehensive coverage, and quick application decisions in as little as 24 hours. 

Best whole life insurance

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2023 Policygenius award winner

MassMutual

Policygenius rating 

Our proprietary rating methodology takes multiple factors into account, including customer satisfaction, cost, financial strength, and policy offerings. See the "methodology" section for more details.

Full orange starFull orange starFull orange starFull orange starHalf orange star

4.9

AM Best rating 

AM Best is a global credit rating agency that scores the financial strength of insurance companies on a scale from A++ (Superior) to D (Poor).

A++

Cost 

Using a mix of internal and external rate data, we grade the cost of each insurance company's premiums on a scale from least expensive ($) to most expensive ($$$$$).

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All 50 states

Why we chose itchevron icon

MassMutual’s whole life insurance plan provides a lifetime coverage option that builds cash value with the potential to earn dividends.

Pros and conschevron icon

Pros

  • Strong financial stability ratings

  • Higher potential for dividends for whole life policyholders than many competitors

  • Good customer satisfaction ratings

Cons

  • High term life premiums

  • Term life not available through Policygenius

Whole life insurance covers you for your entire lifetime, but costs five to 15 times as much as term life insurance. Ohioans who want lifetime coverage, or wish to use a whole life policy to build cash value and earn dividends, should choose MassMutual, which pays higher dividends to policyholders than competing companies. 

Best for seniors

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2023 Policygenius award winner

Prudential

Prudential logo

Policygenius rating 

Our proprietary rating methodology takes multiple factors into account, including customer satisfaction, cost, financial strength, and policy offerings. See the "methodology" section for more details.

Full orange starFull orange starFull orange starFull orange starEmpty gray star

4.1

AM Best rating 

AM Best is a global credit rating agency that scores the financial strength of insurance companies on a scale from A++ (Superior) to D (Poor).

A+

Cost 

Using a mix of internal and external rate data, we grade the cost of each insurance company's premiums on a scale from least expensive ($) to most expensive ($$$$$).

$

$

$

$

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All 50 states

No-medical-exam option

Why we chose itchevron icon

With nearly four million policyholders and 150 years to its name, Prudential offers competitive coverage options for seniors, as well as people with some of the most common medical conditions, including asthma, depression, and fibromyalgia.

Pros and conschevron icon

Pros

  • Good for people over 60

  • More flexible income requirements than some other insurers

  • Considers applicants with a variety of immigration statuses (visas and green cards)

Cons

  • Younger applicants will likely find better prices elsewhere

Prudential offers flexibility for Ohio seniors age 60 and over including those with health conditions associated with older age, with competitive rates and lower income requirements than other competing insurers. 

Best for young adults

Brighthouse Financial

Brighthouse Financial has some of the lowest rates for young adults in their 20s, 30s, and 40s. Young adults in Ohio can generally find good rates everywhere, but Brighhouse offers some of the lowest and has flexible financial requirements for college students. 

Best for people with pre-existing conditions

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2023 Policygenius award winner

Lincoln Financial

Lincoln Financial logo

Policygenius rating 

Our proprietary rating methodology takes multiple factors into account, including customer satisfaction, cost, financial strength, and policy offerings. See the "methodology" section for more details.

Full orange starFull orange starFull orange starFull orange starHalf orange star

4.8

AM Best rating 

AM Best is a global credit rating agency that scores the financial strength of insurance companies on a scale from A++ (Superior) to D (Poor).

A

Cost 

Using a mix of internal and external rate data, we grade the cost of each insurance company's premiums on a scale from least expensive ($) to most expensive ($$$$$).

$

$

$

$

$

No-medical-exam option

Why we chose itchevron icon

Lincoln Financial offers a diverse array of life insurance policies, including competitive no-med and high-net-worth options.

Pros and conschevron icon

Pros

  • Affordable rates

  • Good for many existing health conditions, including depression, stroke, and heart conditions

  • Good for marijuana users, including daily users

Cons

  • Term life not available in New York

Pre-existing conditions like arthritis, cancer, stroke, high blood pressure, and diabetes can affect the premiums a life insurance policyholder will have to pay. But Lincoln Financial features better rates than other insurers for most health conditions, especially for Ohio residents in their 40s and 50s. 

Best for marijuana users

Lincoln Financial

Lincoln Financial gives Ohio marijuana users non-smoker rates, which are 200% to 300% cheaper than smoker/tobacco rates that many life insurance companies automatically give to marijuana users. 

Best for smokers

Smokers will pay two to three times the life insurance rate than non-smokers pay, which is the simple reality of life insurance. But Banner Life has better rates for Ohioans who smoke than competing carriers, and policyholders who quit can apply for lower premiums after a year.

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Comparing the best life insurance companies in Ohio

Company 

Policygenius rating

Best for

Types of policies 

Brighthouse Financial

5.0 / 5

No-medical-exam life, young adults

Term life, no-medical-exam life, whole life, short-term life, universal life

Banner Life

4.9 / 5

Overall, cheapest, term life, smokers

Term life, no-medical-exam life, universal life

MassMutual

4.9 / 5

Whole life

Term life, no-medical-exam life, whole life, universal life, variable universal life

Lincoln Financial

4.8 / 5

Marijuana users, people with pre-existing conditions

Term life, no-medical-exam life, indexed universal life, variable universal life

Prudential

4.1 / 5

Seniors

Term life, no-medical-exam life, short-term life, universal life, indexed universal life

What is the average cost of life insurance in Ohio?

The factors that affect life insurance premiums include the age of the applicant, their medical history, current and former health conditions, and the term length and coverage amount of the policy. Based on Policygenius data from 2023, the average monthly premium for a healthy 35-year old in Ohio buying a $500,000, 20-year term life insurance policy is $30.79 for men and $25.76 for women.

What happens if a life insurance company goes bankrupt in Ohio?

Life insurance companies don’t go belly up very often. But in the event a life insurance company does go bankrupt, the Ohio Life & Health Insurance Guaranty Association will cover affected Ohio policyholders and guarantee their coverage (up to a limit) as long as the policyholder keeps paying for the policy. 

When an insurance company fails or can’t meet its financial obligations to policyholders, policyholders are notified and coverage from the Ohio guaranty association kicks in. The guaranty association covers up to $300,000 in death benefits and $100,000 in cash surrender value for all affected policyholders living in Ohio. 

When a policyholder moves out of Ohio, they will receive protection from the guaranty association of the state they live in if their life insurance company fails.

How to find a lost life insurance policy in Ohio

When someone dies, the family and/or executor of the estate can search for life insurance policies and annuity contracts that the decedent may have held with the National Association of Insurance Commissioners’ Life Insurance Policy Locator Service

Additionally, the Ohio Unclaimed Funds website can be used to search for unclaimed life insurance benefits surrendered to the state.

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Ohio life insurance laws

Life insurance companies operating in Ohio must adhere to guidelines that offer protections to policyholders and define how policies operate in the state. 

Free look period

Many states mandate that life insurance companies provide new policyholders with a free look period. Within this timeframe, new customers can cancel their policy to get a full refund of any premiums they already paid. Ohio does not have a mandatory free look period, but many life insurance companies offer them as a matter of company policy. 

Guaranty Fund protection

The Ohio Life & Health Insurance Guaranty Association guarantees up to $300,000 in death benefits and $100,000 in cash surrender value if and when a life insurance company is no longer able to meet its financial obligations to policyholders.  

Contestable period

In Ohio, the contestability period for life insurance is two years from the day the policy takes effect. During this time, life insurance companies can investigate and challenge a claim if they discover evidence that the policyholder lied on their application. 

Time allowable to settle a claim

In Ohio, life insurance companies are required to pay claims within two months of receiving all the documents required to process a claim. The death benefit proceeds will begin to accrue interest immediately upon the date of death to the day the proceeds are paid. 

Grace period for missed payments

Ohio has a one-month grace period for missed life insurance premium payments. This period gives policyholders some wiggle room to pay their premium before the life insurance company can terminate their policy for nonpayment.

Frequently asked questions

What is the number one life insurance company in Ohio?

Banner Life is the number one life insurance company in Ohio because it offers affordable rates and comprehensive coverage across the greatest range of applicant types. The company also has a variety of term options for term life insurance applicants.

What is the life insurance free look period and grace period in Ohio?

Ohio has no mandatory free look period to cancel your new life insurance policy and receive a refund. However, some life insurance companies provide free look periods as a standard policy feature, so you should check with the life insurance carrier where you are applying for coverage. You get a one-month grace period to make up for a missed premium payment before the life insurance company can cancel your coverage.

What types of life insurance are available in Ohio?

Ohioans can purchase all of the main types of life insurance, including term life insurance and whole life insurance, the most popular policy types. They can also buy no-medical-exam policies like final expense insurance and accelerated underwriting policies.

Author

Brian Acton is a contributing writer at Policygenius, where he covers insurance and finance. His work has also appeared in The Wall Street Journal, TIME, USA Today, MarketWatch, Inc. Magazine, and HuffPost. 

Editor

Adam Morgan is an editorial director at Policygenius who leads the life insurance team. Previously, he led editorial teams matrixed across multiple financial publications at Red Ventures — including Bankrate, NextAdvisor, Million Mile Secrets, and others. As a journalist, his work has appeared in Esquire, Scientific American, The Guardian, Los Angeles Times, and elsewhere.

Expert reviewer

Ian Bloom, CFP®, RLP®, is a certified financial planner and a member of the Financial Review Council at Policygenius. Previously, he was a financial advisor at MetLife and MassMutual.

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