Prudential vs. Transamerica Life Insurance

Learn the differences between the life insurance options offered by Prudential and Transamerica.

Pat Howard 1600


Pat Howard

Pat Howard

Senior Editor & Licensed Home Insurance Expert

Pat Howard is a senior editor and licensed home insurance agent at Policygenius, where he specializes in homeowners insurance. His work and expertise has been featured in MarketWatch, Real Simple, Fox Business, VentureBeat, This Old House, Investopedia, Fatherly, Lifehacker, Better Homes & Garden, Property Casualty 360, and elsewhere.

Published July 23, 2018 | 2 min read

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Prudential and Transamerica are two of the top life insurance companies in America. Both have well over 1,000,000 policyholders nationwide, good consumer grades, and offer competitive term life insurance rates.

So how should one go about deciding between the two? A good place to start would be looking at the average cost of the policies, rider availability, health consideration, and more as criteria for choosing the best plan for your needs.

Prudential vs. Transamerica term life insurance cost comparison

Prudential term life insurance premiums are quite a bit higher across the board for both men and women than those of Transamerica. Here are average monthly premium costs for price-conscious shoppers looking for the most affordable plan.

MaleAge 30$34.20$22.36
Age 40$43.65$37.85
Age 50$88.65$79.12
FemaleAge 30$27.90$18.06
Age 40$38.70$30.96
Age 50$76.95$62.78

Average premium cost based on $500,000/20-year term life insurance policies for healthy, nonsmoking applicants in California.

Prudential vs. Transamerica health pricing

Life insurance companies will base your premium rate on your current state of health and your health history, so if cancer runs in your family or you recently had a kidney replacement, companies may be less lenient for those conditions than others.

Here’s how Prudential and Transamerica grade out for the most commonly scrutinized health conditions and habits in life insurance.

Cancer Survivor/Family HistoryFairExcellent
Recent Weight LossExcellentGood
Heart AttackGoodGood
Sleep ApneaExcellentFair
Former Tobacco UseExcellentFair
High Blood PressureGoodGood
High CholesterolExcellentFair

Learn more about the best life insurance companies for every scenario.

Prudential vs. Transamerica insurance rider availability

If you’re not satisfied with the standard provisions of a life insurance policy, you can customize it with riders to suit your needs. Here’s a comparison below of the riders offered by both Prudential and Transamerica.

Child Protection RiderXX
Accelerated Death Benefit RiderX
Accidental Death Benefit RiderXX
Disability Waiver of Premium RiderXX

Learn more about life insurance riders.

Prudential vs. Transamerica company ratings

Life insurance companies can be ranked in several different ways. A.M. Best provides ratings based on the financial strength of the company, while J.D. Power conducts surveys based on customer service, product quality, and buyer behavior, and the Better Business Bureau (BBB) provides grades based on consumer feedback.

How do Prudential and Transamerica compare in financial and customer service ratings?

A.M. BestA+A+
J.D. Power3 out of 52 out of 5

Compare life insurance companies

Find more head-to-head comparisons between top-rated life insurance companies to help you make the right decision.

Choosing the right life insurance company

Based on all the information provided, is Prudential the right life insurance company for you, or is it Transamerica? It really depends on your individual situation and what your needs are. It may boil down to the policy’s cost, health considerations, rider availability, customer service, or something we haven’t mentioned yet. Bottom line, there might not be a one-size-fits-all life insurance company, but there is a company out there for you and your individual needs.

Ready to start looking at policies from Prudential, Transamerica, and other top life insurance companies? Use our coverage calculator for find plans and companies tailored to your needs.