Life insurance for high-net-worth individuals

Wealthy individuals with a net worth over $1 million can use life insurance as income replacement, an investment vehicle, or protection against estate taxes.

Amanda Shih author photoRebecca Shoenthal author photo


Amanda Shih

Amanda Shih

Editor & Licensed Life Insurance Expert

Amanda Shih is a licensed life, disability, and health insurance expert and a former editor at Policygenius, where she covered life insurance and disability insurance. Her expertise has appeared in Slate, Lifehacker, Little Spoon, and J.D. Power.

&Rebecca Shoenthal

Rebecca Shoenthal

Editor & Licensed Life Insurance Expert

Rebecca Shoenthal is a licensed life, disability, and health insurance expert and a former editor at Policygenius. Her insights about life insurance and finance have appeared in The Wall Street Journal, Fox Business, The Balance, HerMoney, SBLI, and John Hancock.

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Maria Filindras

Maria Filindras

Financial Advisor

Maria Filindras is a financial advisor, a licensed Life & Health insurance agent in California, and a member of the Financial Review Council at Policygenius.

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Most people buy life insurance to provide a tax-free lump sum that their loved ones can use to pay off debts and plan for their future. But if you have a high annual income or high net worth, you can still use life insurance as a tool to protect an inheritance or support your family. Learn about the policy options available for high-net-worth individuals so you can create a life insurance plan that maximizes your wealth.

Key Takeaways

  • High-earners and wealthy people can use life insurance to pay estate taxes on a large inheritance.

  • Cash value life insurance offers an alternative tax-deferred investment account if you’ve maxed out traditional accounts.

  • Life insurance trusts can be used alongside permanent life insurance to maximize your assets.

Why wealthy individuals should consider buying life insurance

If you’ve saved enough money, you might be able to self-insure. But don't assume that because you’re living comfortably now, you won’t need financial protection in the future.

You may have enough savings to pay off a mortgage, pay your child’s college expenses, and leave your spouse with a nest egg. But if you have assets totaling more than $12.06 million, [1] estate taxes could significantly decrease the inheritance your family gets when you die. Since the life insurance death benefit is almost always tax-free, a policy could potentially cover the estate tax and preserve an inheritance.

Life insurance also protects you against a worst-case scenario. If you become seriously ill and pass away, medical bills could deplete the savings you set aside for your future, and leave your family with limited support. With a policy in place, the expenses wouldn’t jeopardize your beneficiaries’ financial future.

Types of life insurance for high-net-worth applicants

The type of insurance you choose depends on your financial goals. If you’re concerned about taxes shrinking the assets you hope to pass on, then you may just want enough term life insurance to account for those charges or to create a nest egg. But if you’re interested in finding another way to grow your tax-deferred savings, then a cash value life insurance policy might be better for you.

Term life insurance 

Policygenius advisors recommend buying life insurance equal to at least 10 to 30 times your income. But not every provider can take on the financial risk of paying out a multi-million dollar death benefit. Look at one of the larger life insurance companies, which are more likely to be able to process and support policies with high coverage amounts.

If you’re getting life insurance coverage to offset your estate taxes, then the right company for you will depend on the size of your wealth. Your loved ones will need to pay taxes of up to 40%, so you should get the most affordable policy with a death benefit equal to or greater than your anticipated tax burden.

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Permanent life insurance 

Term life insurance is best for most people, but high-earners who have already maxed out other tax-deferred savings accounts could consider whole life insurance or other permanent policies with a cash value that gains interest. Certain cash value accounts can protect your money from stock market fluctuations. A traditional investment account usually offers higher returns, but some cash value returns are more predictable.

There are some downsides to permanent life insurance — it's more complicated than a term policy and it’s 5 to 15 times more expensive. Talk to a financial advisor to determine what is best for you.

→ Learn more about having liquidity in your life insurance

Irrevocable life insurance trusts (ILITs)

If you're wealthy, trusts are probably already part of your estate plan. An irrevocable life insurance trust (ILIT) is an irrevocable trust, meaning it can’t be altered. It is used solely to hold a life insurance policy (the trust is the policyholder, and has an appointed trustee). When you die, the trust collects the death benefit and the trustee distributes the money to the trust’s beneficiaries.

An ILIT is particularly useful when your intention is to pass wealth onto your children, and it can have some estate tax benefits. Work with an estate attorney to ensure your trust is set up correctly.

The best life insurance companies for high-net-worth individuals

The best life insurance company for you depends on your financial needs and why you’re purchasing life insurance. If you have a high income, you may need a company that offers term life insurance with death benefits large enough to replace your earnings. If you want to maximize your investment options, a permanent policy might be a better fit.

Lincoln Financial


Policygenius rating

How we score: Policygenius’ ratings are determined by our editorial team. Our methodology takes multiple factors into account, including pricing, financial ratings, quality of customer service, and other product-specific features.

Lincoln Financial logo

Best term life for high net worth

Lincoln Financial offers a no-medical exam term life policy with quick decisions and affordable rates for shoppers of all age ranges.


  • Affordable for older applicants

  • High death benefit amounts

  • No-medical-exam option available

  • Fast turnaround


  • Expensive permanent policies

  • Few online tools

Lincoln Financial is our top recommendation for high-net-worth individuals buying term life insurance. Lincoln offers some of the highest death benefits compared to other companies on the Policygenius marketplace. You can buy up to $60 million in coverage from Lincoln if your income and assets justify it.



Policygenius rating

How we score: Policygenius’ ratings are determined by our editorial team. Our methodology takes multiple factors into account, including pricing, financial ratings, quality of customer service, and other product-specific features.

MassMutual logo

Best whole life for high net worth

MassMutual’s whole life plan provides medically underwritten lifetime coverage and builds cash value with the potential to earn dividends.


  • Strong financial stability ratings

  • Potential for dividends 

  • Unique free policy for low-income families


  • No option to skip the medical exam

  • High premiums

MassMutual is our pick for whole life insurance overall. In addition to having high coverage amounts available — $10 million or more — MassMutual pays dividends to its whole life policyholders, which means your cash value can grow faster. Plus, the company has high financial ratings from trusted third-party agencies like A.M. Best, so you can count on the company to be financially stable.

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Is life insurance considered an asset for high-net-worth individuals?

Term life insurance isn’t considered an asset in most cases, but whole life insurance usually is. Whether your life insurance policy is an asset depends on whether you’ll financially benefit from the policy while you’re alive. 

Because the cash value of a permanent policy functions like an additional investment account, which you can withdraw from or take a loan against, it’s treated like an asset the same way a traditional retirement account is. Because term life only pays out after you die, it could only become an asset if it pays out to your estate (instead of an heir) and your estate exceeds the $12.06 million tax limit.

Getting life insurance as a high-net-worth applicant

The process of buying a life insurance policy if you have a high net worth is similar to getting any other life insurance policy. There are a few common considerations:

  • Pick between term or permanent life insurance. The type of policy you choose impacts how much you’ll spend on coverage, whether your life insurance can be used for additional investing, and how your cash value is invested.

  • Choose the best company for your health history. Every life insurance company weighs the risk of health conditions differently. For example, people with diabetes might get better rates with one company than another.

  • Decide which policy options are important to you. Not every insurer offers the same riders or policy options, which can matter if you need to customize your policy.

If you also have a high net worth, there are additional factors to weigh:

  • How does your policy fit into your financial plans? Your needs will differ if you’re simply trying to leave an inheritance for your heirs instead of trying to build additional wealth.

  • Who will be the beneficiary? For most people, family members are their beneficiaries. But if you have significant assets and want to prevent your policy from contributing to estate taxes, then you might make a trust your beneficiary instead.

  • How much coverage do you need? Not every life insurance company can offer payouts into the high millions. You may have fewer options — usually older and more well-established companies — if you need a very high coverage amount.

Comparing quotes and policy features from different life insurance companies is the best way to find a policy that protects your family and fits all of your needs. A Policygenius agent can shop around for you so you get the right coverage to protect your legacy.

A life insurance policy adds a layer of protection to your finances, no matter what your net worth is. Even if you’re confident that your beneficiaries won’t need the death benefit to support themselves, a policy can go toward paying down your estate taxes or building additional wealth to pad your retirement fund.

Frequently asked questions

Do you need life insurance if you have a high net worth?

If anyone depends on your income or if your beneficiaries will pay an estate tax on their inheritance, you can use life insurance to provide for their expenses even if you have a high income or high net worth.

How does net worth affect life insurance?

Your net worth impacts how much life insurance coverage you can buy. The higher your income or net worth, the more coverage you can be approved for, and vice versa.

Who’s considered a high-net-worth individual?

You’re typically considered a high-net-worth individual if you have $1 million or more in liquid financial assets. You would be categorized as ultra high net worth once your liquid assets are $30 million or higher.