Business owners should have both key person and personal life insurance to protect their company and their family. Co-owners should have buy-sell agreements that include life insurance.
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Updated September 1, 2021|4 min read
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As a business owner, you need more life insurance than you’ll get from a personal policy. Your own life insurance protects your family. But, buying key person insurance is equally important for their protection if you own a business.
You should have multiple life insurance plans to cover your family and your business
Key person insurance and buy-sell agreements that include life insurance protect your business, partners, and employees
Personal life insurance replaces your income and protects your family from any debts you have
You should have a personal term life or whole life insurance policy for the same reasons other people need one: income replacement and debt protection for your family. If you’re a business owner, a personal life insurance policy is especially important since you may not have employee benefits like a retirement account, group life insurance, or disability insurance.
If your family relies on your income, they’ll need money to care for themselves after you’re gone. The death benefit can cover your salary and your other contributions to the household, like childcare. When you’re trying to decide how much life insurance you need to replace your income, think of all of your debts and expenses:
Credit card debt
Dependents, including your children or aging parents
The future cost of college for your kids
Your spouse’s retirement
Don’t leave out business debt when choosing how much coverage to buy. If you took out loans to grow your business, and especially if you used personal property like your home as collateral, a personal life insurance policy is vital. Those loan payments could be due when you die, putting your family’s savings or home on the line.
Include your business debts in your personal life insurance plan in addition to personal debts and income replacement to give your family the most comprehensive coverage possible.
Key person insurance is a specific type of company-owned life insurance designed to help keep a business afloat even if the owner or another important employee dies.
“Business life insurance is just as vital for a business as individual life insurance is for a family," says Warren Robbins, senior sales associate at Policygenius.
Business loans or losses
Buying back the deceased’s shares in the business
Covering cost of replacing the employee
Severance to staff if the business closes
Buy-sell agreements are a must-have if you share business ownership. A buy-sell agreement dictates what happens to each owner’s share of the company if they leave the business. It’s like a prenuptial agreement for business partners: it sets the price and terms for the remaining partners to buy the deceased (or exiting) partner’s shares.
Adding life insurance to a buy-sell agreement simplifies the process by earmarking money for a buyout. This usually comes in the form of a cross-purchase agreement or entity purchase plan.
Establishing a buy-sell agreement allows you to set up a cross-purchase agreement, which adds life insurance policies into the buy-sell contract. Each partner purchases life insurance on the others. If one owner dies, the others use the death benefit to buy the deceased’s company shares.
An alternative is to add an entity purchase plan to your buy-sell agreement. In this agreement, the business buys a life insurance policy on each owner, and uses the death benefit to purchase their shares if one dies.
Not all buy-sell agreements have to involve life insurance, but it’s recommended. If the surviving owners can’t buy back the company’s shares, it puts the business at risk.
Ready to shop for life insurance?
The steps for buying life insurance as a business owner are the same as buying life insurance as a non-business owner:
Determine your coverage needs, including multiple policies
Comparison shop and get quotes
Choose an insurer and submit an application
Take a free medical exam
Wait for approval
Sign your policy
As a business owner, your family isn’t the only group of people depending on you. Your business partners and employees also rely on you for their livelihoods.
"If you're involved in the day-to-day operations of the business, it can be very hard to replace the value of a business owner without any monetary compensation, should something occur," says Levi Sanchez, a financial planner and founder of Millennial Wealth, LLC. "In the instance of a partnership, the two owners can buy life insurance policies on one another to ensure the business would be able to replace the responsibilities of the deceased partner."
If you don’t have life insurance that accounts for your business and your family, you’re putting both at risk. Make sure you have the right policies to cover all of the people who depend on you.
Business owners need life insurance to protect their family, company, and employees from debts and unexpected costs if they pass away.
The death benefit can cover severance to employees if the company closes, expenses of hiring a replacement, business lost as a result of the death, or buying and redistributing the deceased owner’s share of the business.
A business can own life insurance on an employee that’s vital to business operations, with some restrictions. The payout goes toward replacing that employee if they die.
Someone must be key to the functioning of a business to be eligible for key person insurance, like a CEO, founder, or owner.
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