What is the face value of a life insurance policy?

The face value — or face amount — of life insurance is equal to your coverage. If you have a life insurance policy worth $500,000, your face amount is $500,000.

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Katherine MurbachEditor & Licensed Life Insurance AgentKatherine Murbach is an editor and a former licensed life insurance agent at Policygenius. Previously, she wrote about life and disability insurance for 1752 Financial, and advised over 1,500 clients on their life insurance policies as a sales associate.&Tory CrowleyAssociate Editor & Licensed Life Insurance AgentTory Crowley is an associate editor and a former licensed insurance agent at Policygenius. Previously, she worked directly with clients at Policygenius, advising nearly 3,000 of them on life insurance options. She has also worked at the Daily News and various nonprofit organizations.

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Antonio Ruiz-CamachoAntonio Ruiz-CamachoAssociate Content DirectorAntonio helps lead our life insurance and disability insurance editorial team at Policygenius. Previously, he was a senior director of content at Bankrate and CreditCards.com, as well as a principal writer covering personal finance at CNET.
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Ian Bloom, CFP®, RLP®Ian Bloom, CFP®, RLP®Certified Financial PlannerIan Bloom, CFP®, RLP®, is a certified financial planner and a member of the Financial Review Council at Policygenius. Previously, he was a financial advisor at MetLife and MassMutual.

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The face value of your life insurance policy is the dollar amount your policy is worth, or how much coverage you have. 

In other words, the face value is typically the amount of money your beneficiaries can claim if you die while your policy is active.

Key takeaways

  • The face value of something is its financial worth in dollars.

  • Your life insurance policy’s face value is the coverage amount you purchase. This is the amount of money your beneficiaries will be paid when you die.

  • A common rule of thumb is to buy coverage with a face amount of 10 to 15 times your annual income, but the right face value for you depends on your personal financial situation.

What is the face amount of life insurance?

The face amount of life insurance is how much your policy is worth. It’s how much money is paid out when the policyholder dies. This is also called the death benefit.

The term “face amount” can be used interchangeably with “face value” and “coverage amount.”

The exact face value of your life insurance policy will depend on how much coverage you bought. If you bought $1 million in life insurance coverage, your policy’s face value is $1 million.

How to determine your face value

Your policy’s face value should be high enough to cover all of your financial obligations. A common rule of thumb is to multiply your income by 10 to 15, but the exact amount of life insurance you need depends on your overall financial situation.

To determine the right face value of your policy, account for covering the following expenses:

Check out our life insurance coverage calculator to get an idea of what face amount is best suited for your particular needs.

Can you apply for any face value?

You must apply for a face amount that’s proportional to your financial responsibilities. Insurers evaluate your evidence of insurability before they grant you coverage. This means they’ll confirm you’re eligible for the face amount of coverage you’re asking for based on your age, income, and assets.

Your income and age determine how much coverage you can get, though other factors (like the number of dependents you have) can justify some requests for a face value that isn’t proportionate to your net worth.

  • For example, if you’re 30 years old, insurers will often allow you to apply for up to 30 times your annual income, or even higher. This is because you have high earning potential over the course of the rest of your career.

  • But let’s say you’re 60, and your mortgage is paid off. Insurers may only approve you for 10 times your annual income, because you have fewer working years left and less debt.

Read more about how much life insurance you can buy

Face value vs. cash value: Whats the difference?

The face value of a policy differs from the cash value, which is an investment-like component included in permanent life insurance policies, like whole life insurance.

  • Your cash value account is meant to be accessed while you’re still alive. 

  • Every time you pay a premium, a portion goes toward the cash value. The funds in the account accumulate over time.

  • You can use your cash value to withdraw funds, take out a loan, or in some cases, pay your premiums. 

  • The cash value is generally worth less than the full face value of your policy.

  • Cash value doesn’t increase a permanent life insurance policy’s face value because it’s not added to the policy’s death benefit.

If you die without using the cash value, the insurance company keeps those funds. Your beneficiaries only receive the death benefit after you die.

Learn more about how to understand your life insurance policy

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How can you change your face value?

Most often the face value and the death benefit are the same amount of money, and both values stay the same for the duration of the policy. However, your face value can change depending on the riders you use, any loans you take out (if you have a permanent policy that offers cash value), and any misrepresentations on your original application.

Using certain riders

Some riders pay out a portion of the death benefit while you’re still alive, under certain circumstances.

If you added one of these riders on your policy and you qualify to file a claim, the money you get will be detracted from the death benefit. This will change the face value of your policy.

For instance, if you have a policy with a $500,000 coverage amount and you qualify for $100,000 of accelerated benefits, your beneficiaries will receive $400,000 when you die.

Taking out a loan against the policy’s cash value

If you have a permanent life insurance policy with a cash value, how you use that cash value can impact the face value of your coverage. 

  • If you take out a loan against your cash value and don’t pay it back before you die, your face value will decrease.

  • Any money you owe will be taken from the death benefit to repay your insurer, and whatever is left will be paid out to your beneficiaries.

For example, let’s say you have a policy with a face value worth $500,000, and a cash value worth $100,000. You decide to take out a $50,000 loan against your cash value. If you die before paying back the $50,000, your family can only claim $450,000 instead of the full $500,000. And the remaining cash value stays with the insurer.

Because taking out a loan against your policy’s cash value can risk your family’s long-term financial security, using your life insurance policy for a loan should be a last resort in most cases.

Lying on your life insurance application

Intentionally lying on your application is considered insurance fraud. If your insurer finds out you misrepresented yourself, it can reduce the face amount of your policy, or void your policy entirely.

The bottom line

The face value of your policy is important because it’s likely why you’re buying life insurance coverage in the first place — to provide financial support to your loved ones in case you’re no longer around to do so.

Getting a policy with the right face amount and ensuring your beneficiaries receive the full value of your policy protects their long-term financial health. If you’re not sure where to start, you can contact a Policygenius expert for free. Our agents are licensed in 50 states and can walk you through the entire life insurance buying process while offering transparent, unbiased advice.

More about understanding your life insurance policy

Frequently asked questions

What is the face value of a life insurance policy?

The face value of your life insurance policy is the amount of coverage it’s worth. If you bought a life insurance policy with $750,000 of coverage, then the face value of your policy is $750,000.

What is the difference between face value and death benefit?

The death benefit of your life insurance policy is how much money your beneficiaries will receive when you die. The face value refers to how much money your policy is worth. In most cases, your policy’s death benefit is the same as your policy’s face amount, and vice versa.

Authors

Katherine Murbach is an editor and a former licensed life insurance agent at Policygenius. Previously, she wrote about life and disability insurance for 1752 Financial, and advised over 1,500 clients on their life insurance policies as a sales associate.

Tory Crowley is an associate editor and a former licensed insurance agent at Policygenius. Previously, she worked directly with clients at Policygenius, advising nearly 3,000 of them on life insurance options. She has also worked at the Daily News and various nonprofit organizations.

Editor

Antonio helps lead our life insurance and disability insurance editorial team at Policygenius. Previously, he was a senior director of content at Bankrate and CreditCards.com, as well as a principal writer covering personal finance at CNET.

Expert reviewer

Ian Bloom, CFP®, RLP®, is a certified financial planner and a member of the Financial Review Council at Policygenius. Previously, he was a financial advisor at MetLife and MassMutual.

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