How can CEOs and executives use life insurance to protect their families and companies?

CEOs and executives use life insurance to protect family income, cover estate taxes, and ensure company stability. Learn coverage amounts, policy types, and corporate structures.

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By

Katherine MurbachEditor & Licensed Life Insurance AgentKatherine Murbach is a licensed life insurance agent and a former life insurance and annuities editor and sales associate at Policygenius. Previously, she wrote about life and disability insurance for 1752 Financial, and advised over 1,500 clients on their life insurance policies as a sales associate.&Andrew HurstSenior Editor & Licensed Insurance ExpertAndrew Hurst is a former senior editor at Policygenius who has spent his entire career writing about life, disability, home, auto, and health insurance. His work has been featured in The New York Times, The Wall Street Journal, the Washington Post, Forbes, USA Today, NPR, Mic, Insurance Business Magazine, and Property Casualty 360.

Edited by

Jennifer GimbelJennifer GimbelSenior Managing Editor & Home Insurance ExpertJennifer Gimbel is a senior managing editor at Policygenius, where she oversees all of our insurance coverage. Previously, she was the managing editor at Finder.com and a content strategist at Babble.com.
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Reviewed by

Ian Bloom, CFP®, RLP®Ian Bloom, CFP®, RLP®Certified Financial PlannerIan Bloom, CFP®, RLP®, is a certified financial planner and a member of the Financial Review Council at Policygenius. Previously, he was a financial advisor at MetLife and MassMutual.

Updated|1 min read

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CEOs, CFOs, and other executives juggle family responsibilities, corporate leadership, and wealth management. Life insurance for high-net-worth executives is more than income replacement — it’s a strategic tool to safeguard family wealth, manage estate taxes, and protect company stability.

Key takeaways

  • Executives often require higher coverage limits$5 million to $10 million policies are common for income replacement and estate liquidity.

  • Corporate-owned life insurance (COLI) and executive bonus (Section 162) plans can support business continuity and supplemental benefits.

  • Policies can help offset potential estate tax liabilities while securing family inheritances.

  • Healthy executives with regular screenings often qualify for preferred plus rates even at high face amounts.

Ready to shop for life insurance for company executives?

Why executives need life insurance

Life insurance is risk management for both your family and company:

  • Income protection: Replace base salary, bonus, equity, and deferred comp.

  • Estate planning: Provide liquidity to avoid forced asset sales.

  • Business continuity: Pre-fund succession and buy-sell agreements.

  • Debt coverage: Address personal guarantees, loans, and pledged collateral.

Policy options for CEOs and executives

Executives often blend term and whole life policies for both personal and employer-related coverage:

Pros & cons of term life insurance for executives

Pros

  • Lowest cost for high coverage

  • Flexible coverage lengths (10–40 years)

  • Ideal for income replacement during working years

Cons

  • Expires after term ends

  • No cash value component

  • Renewal premiums rise sharply

Learn more >> Best term life insurance companies

Pros & cons of whole life insurance for executives

Pros

  • Guaranteed coverage for life

  • Builds tax-deferred cash value

  • Supports estate and business planning

Cons

  • Much higher premiums than term

  • Less flexible if income drops

  • Returns may lag other investments

Learn more >> Best whole life insurance companies

Coverage amounts and rate considerations

Executives often need multimillion-dollar coverage:

  • Face amount sizing: $5M to $10M+ depending on equity and estate size.

  • Compensation mix: RSUs, options, and deferred comp raise coverage needs.

  • Age & health: Regular health screenings improve underwriting outcomes.

  • Financial underwriting: Carriers review income, net worth, ratios.

  • Reinsurance: Very high face amounts may involve reinsurers.

How much does life insurance cost for CEOs & CFOs?

We found that the cost of life insurance for executives can be between $1,598 and $1,837 a year depending on your coverage limits, age, health, gender, and other risk factors.

A 30-year-old female CEO with few health conditions and risk factors can expect to pay as little as $64 per month for a $2 million life insurance policy with a 20-year term. A 30-year-old male CEO can expect to pay as little as $85 a month for the same coverage.

Term life insurance rates for CEOs & CFOs

Age

Gender

$2 million coverage amount

20

Female

$58.02

Male

$83.01

30

Female

$64.39

Male

$84.70

40

Female

$109.83

Male

$135.83

50

Female

$253.73

Male

$342.74

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Methodology: Average monthly rates are calculated for male and female non-smokers in a Preferred health classification buying a 20-year $2 million term life insurance policy. Life insurance averages are based on a composite of policies offered by Policygenius from Legal & General America, Brighthouse Financial, Corebridge Financial, Foresters Financial, Lincoln Financial, Mutual of Omaha, Pacific Life, Protective, Prudential, Symetra, and Transamerica, and may vary by insurer, term, coverage amount, health class, and state. Not all policies are available in all states. Rate illustration valid as of 07/01/2023

Whole life insurance rates for CEOs & CFOs

Age

Gender

$2 million coverage amount

20

Female

$1,085

Male

$1,273

30

Female

$1,598

Male

$1,837

40

Female

$2,319

Male

$2,740

50

Female

$3,648

Male

$4,229

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Methodology: Average monthly rates are calculated for male and female non-smokers in a Preferred Plus health classification buying a $2 million whole life insurance policy from MassMutual. Rates may vary by insurer, term, coverage amount, health class, and state. Not all policies are available in all states. Rate illustration valid as of 07/01/2023

Final expense insurance rates for CEOs & CFOs

Age

Gender

$25,000 coverage amount

50

Female

$74.47

Male

$98.96

60

Female

$105.21

Male

$140.69

70

Female

$158.19

Male

$215.16

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Methodology: Average monthly estimated rates are calculated for male and female insureds obtaining a final expense life insurance policy of $25,000 from Mutual of Omaha. Life insurance rates are based on policies offered by Policygenius and may vary by insurer, term, coverage amount, health class, and state. Not all policies are available in all states. Rate illustration valid as of 01/01/2024.

Ready to shop for life insurance for company executives?

Estate & tax strategies with life insurance

  • Estate tax liquidity: Cover estate taxes with tax-free death benefit.

  • Charitable planning: Replace or amplify donations.

  • Equalization: Balance inheritances across heirs.

  • Creditor considerations: Trust or entity ownership can shield benefits.

Smart structures: ILITs, buy-sell funding, and COLI basics

  • ILIT: Keeps proceeds outside taxable estate.

  • Buy-sell: Fund ownership succession in private firms.

  • COLI compliance: Requires written notice, consent, and IRS Form 8925 reporting.

  • Executive bonus (162): Can include double-bonus and restricted endorsements.

How to apply efficiently as a busy executive

Follow these steps to purchase a life insurance policy:

  1. Start online with Policygenius: Finish quickly with accelerated underwriting when available.

  2. Prepare financial docs: This will include W-2s, K-1s, and net worth statements.

  3. Coordinate with counsel or HR: This is for COLI and buy-sell approvals.

  4. Review beneficiaries: Ensure alignment with your estate plan.

Bottom line & next steps

The right mix of term and permanent coverage protects both your family and company. Align policies with income, equity, and estate objectives, use trusts or corporate structures, and review after promotions or liquidity events.

Learn more >> How long should my life insurance coverage last?

Ready to shop for life insurance for company executives?

Life insurance for other occupations

Authors

Katherine Murbach is a licensed life insurance agent and a former life insurance and annuities editor and sales associate at Policygenius. Previously, she wrote about life and disability insurance for 1752 Financial, and advised over 1,500 clients on their life insurance policies as a sales associate.

Andrew Hurst is a former senior editor at Policygenius who has spent his entire career writing about life, disability, home, auto, and health insurance. His work has been featured in The New York Times, The Wall Street Journal, the Washington Post, Forbes, USA Today, NPR, Mic, Insurance Business Magazine, and Property Casualty 360.

Editor

Jennifer Gimbel is a senior managing editor at Policygenius, where she oversees all of our insurance coverage. Previously, she was the managing editor at Finder.com and a content strategist at Babble.com.

Expert reviewer

Ian Bloom, CFP®, RLP®, is a certified financial planner and a member of the Financial Review Council at Policygenius. Previously, he was a financial advisor at MetLife and MassMutual.

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