TikTok has 1 billion users per month watching short-form videos on its app — and many of them are watching videos about personal finance. Videos with the hashtag #personalfinance have racked up more than 5 billion views; videos tagged #personalfinancetips have more than 55 million views; videos tagged #personalfinanceforwomen have 6.5 million views, and on and on. There’s great advice to be found on “FinTok” — and lots of bad advice, too. We found the voices worth listening to when it comes to your money.
To determine the best personal finance TikTokers for 2023, we spent a lot of time on the personal finance hashtags on TikTok, making note of videos and accounts we liked. We also looked to other financial journalists, including those at Time, Forbes, CNBC, and NPR, to see which accounts had caught their attention. Ultimately we chose TikTokers who explained personal finance concepts simply and compellingly, making personal finance fun and interesting without overpromising results or oversimplifying wealth-building strategies.