Some people say the endless scroll of Instagram is bad for the brain, but it’s not all selfies and vacation pics. Enter these personal finance Instagrammers, whose money memes and budgeting tips ensure our nightly scroll is fun and dare we say it, financially prudent.
Our picks
Tiffany Aliche
@thebudgetnista
Followers: 604K
Standout post: "You save even more money if you don’t buy anything.”
Tiffany Aliche is the Budgetnista and author of “Get Good with Money” and co-host of the Brown Ambition podcast with Mandi Woodruff-Santos. She’s helping thousands of women take control of their finances. Follow her for great memes, mantras, and inspiration.
Dasha Kennedy
@thebrokeblackgirl
Followers: 226K
Standout post: “If you’re on a journey”
Dasha Kennedy’s Instagram posts are simple text on a white background, but her messages are anything but plain. She has inspired tens of thousands of women to get out of debt, and the updates from the community she has built are as inspiring as her regular posts with advice and personal finance mantras.
The Hell Yeah Group
@thehellyeahgroup
Followers: 12.4K
Standout post: “Why ‘buying the dip’ isn’t a good investment strategy”
Paco de Leon, founder of the Hell Yeah Group, runs a bookkeeping agency for creatives, hosts the Refinery 29 Money Diaries podcast, co-founded a non-profit that supports minorities in the arts, has a book (“Finance for the People”) coming out in 2022, and is the mastermind behind one of our favorite Instagram accounts for money money memes, all original and illustrated.
Erin Lowry
@brokemillennialblog
Followers: 54K
Standout post: “Are you your parents’ retirement plan?”
Author Erin Lowry has written three books in her “Broke Millennial” series, and her account is a solid follow for upping your financial confidence. In addition to showcasing budgeting tips and advice from experts, Lowry is candid about her own finances for example, the self-employed writer has posted about her toxic relationship with her “boss.”
Small Step Finance
@smallstepfinance
Followers: 130K
Standout post: “35 & broke”
Like many of our other picks, Small Step Finance, run by an anonymous 32-year-old investor in Minnesota, keeps us inspired with a steady stream of investment inspiration. We are particularly interested in the example scenarios he posts, which show how even people starting late can become millionaires by retirement.
Amanda Wolfe
@shewolfeofwallstreet
Followers: 175k
Standout post: “Late to the game?”
Amanda Wolfe has a knack for making complicated investment and debt concepts easy to understand. We love her account for the regular reminders that slow and steady investing really does work. Shout-out to compounding interest.
BONUS PICK: Policygenius
@policygenius
Followers: 7K
Standout post: “I finally got life insurance.”
Original memes? Check. Sick graphics? Check. Links to some of the smartest personal finance content there is? Check. Laughs and learning and life insurance? Check, check, check. The Policygenius Instagram account brightens our timelines and is a must-follow if you’re into personal finance, financial protection, and jokes.
Methodology
To choose the best personal finance Instagrammers of 2023, we scoured our own feeds and Instagram Explore pages for the people posing about money in ways that make us smarter and makes us laugh. We also looked at the accounts of the podcast hosts, journalists, authors, and other personal finance experts to ensure no must-follow account was left un-scrolled.
Author
Logan Sachon
Senior Managing Editor, Life Insurance & Research
Logan Sachon is a former senior managing editor of life insurance and research at Policygenius. As a journalist, her work has appeared in The Guardian, Business Insider, CNN Money, BuzzFeed, Money Under 30, VICE, New York Magazine, and elsewhere.
Questions about this page? Email us at editorial@policygenius.com.
