Replacement cost vs. market value

Replacement cost refers to the amount it would take to rebuild your home from the ground up, whereas market value is the amount that buyers are willing to pay for your house. Your home should be insured at its replacement cost.

Pat Howard 1600


Pat Howard

Pat Howard

Senior Editor & Licensed Home Insurance Expert

Pat Howard is a senior editor and licensed home insurance agent at Policygenius, where he specializes in homeowners insurance. His work and expertise has been featured in MarketWatch, Real Simple, Fox Business, VentureBeat, This Old House, Investopedia, Fatherly, Lifehacker, Better Homes & Garden, Property Casualty 360, and elsewhere.

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After buying homeowners insurance, you may be left wondering why your home’s coverage limits are higher or lower than its market value. There is a simple reason for this: Your property’s insured value is based on its replacement cost, or the amount your home would cost to rebuild, not the amount that it’s worth on the housing market. 

Key takeaways

  • Replacement cost and market value are often used interchangeably, but the two are completely different concepts

  • Replacement cost is an insurance term that refers to the amount it would cost to rebuild a home at current prices of construction and labor. Ideally, you’ll want to insure your home at its replacement cost value

  • Market value refers to what the home is worth on the housing market, and includes the value of the land, the home’s proximity to cities and schools, and other factors

  • It’s not uncommon for a home’s replacement cost to be significantly higher or lower than its market value

Replacement cost vs. market value: What’s the difference?

Replacement cost is the amount it would take to repair or rebuild your home at the current prices of construction materials and labor. If your home is destroyed in a fire, for example, your insurer will reimburse you for the cost of rebuilding the house to the way it was before, using materials of similar type and quality (up to your coverage limits).

Market value is the amount your home is worth on the housing market. Market value is influenced by the value of the home itself, its location appeal, the land on which it's built, and the amount that other home’s in the area are being sold for. A home’s market value is often higher than its replacement cost, but this can vary depending on the age of the home and its location.

The table below illustrates the various factors that can impact replacement cost and market value.

Replacement cost
Market value
Age of the home
Square footage of the home
Local labor costs
Local construction costs
Property demolition and debris removal costs
The home's architectural style
The value of the land itself
Housing supply and demand
Labor and construction supply and demand

Although the vast majority of property owners have homeowners insurance, almost half of them mistakenly think the amount of homeowners insurance they need is based on the market value of their home. Basing your home’s coverage limits on its market value can lead you to being overinsured and paying too much for coverage, or being underinsured and not having high enough policy limits to pay out for a full rebuild in the event of a disaster.

Fortunately, it’s usually not up to the customer to calculate their own coverage limits. Most major insurers today have their own quote estimate tools that automatically generate a home’s replacement cost based on details like its address and square footage.

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Is replacement cost lower than market value?

Since it isn’t influenced by factors like the land itself, the neighborhood, and supply and demand of the housing market, a home’s replacement cost is often lower than its market value. 

However, this isn’t always the case. Depending on where you live and how your home is constructed, it may actually be insured for more than its market value. 

When is replacement cost higher than market value?

Since market value is only influenced by what buyers are willing to pay for a property and not how much it costs to rebuild, reconstruction costs can actually be higher than what a home is actually worth. This is especially the case if the home is constructed with rarer, more expensive materials or when it's located in an area where the land itself doesn’t have much value. 

Here are some instances where the replacement cost (or reconstruction costs) of a home can be higher than its fair market value.

When the home is older or constructed with expensive materials

Generally, older homes cost more to rebuild than newer homes. If you’re insuring a masonry home that’s constructed with a rare type of stone and other materials that are only sold by a handful of suppliers, there’s a chance the cost to rebuild it will be more than its market value.

When the home is located in rural or remote area

A home’s market value is largely influenced by its location. For that reason, you’ll often find that a relatively modest-sized apartment or condo in a popular big city neighborhood is far pricier than a single-family home in the suburbs. If your home is located on a relatively inexpensive plot of land, you may find that its replacement cost is higher than its market value.

Local zoning laws and ordinances can make for higher reconstruction costs

If your home needs to be rebuilt, it’s possible that its reconstruction will have to conform to local building codes and ordinances. If your home is located on a floodplain, for example, it may need to be rebuilt so that water drains away rather than pools around its foundation. The cost to implement these various floodproofing measures will likely cost more than if you were building on a dry parcel of land. When your insurance company is calculating your replacement cost, they’ll likely consider these factors in the final estimate, which could cause your home’s replacement cost to exceed its market value. 

How to insure your home at its replacement cost

Most major insurance companies today will estimate your home’s replacement cost on your behalf, and this amount will be either lower or higher than your market value. Both of these instances are common. 

But to be on the safe side, you may want to consider retrieving your own replacement cost estimate from a licensed appraiser who specializes in rebuild cost appraisals. Remember, you’re not looking for a market value appraisal — you want one that is only concerned with how much it would cost to rebuild the physical structure of your home and surrounding structures.

Frequently asked questions

What is the difference between replacement cost and actual cash value?

Along with replacement cost, “actual cash value” is another common insurance term that can impact how much you’re paid out for damage or loss to your property. While actual cash value policy options are generally cheaper than the replacement cost variety, they only reimburse you for the depreciated value of the property, or the amount it was worth at the time of the loss. That means if your 10-year-old roof is torn off in a storm, you’re only paid out for the value of a decade-old roof. With replacement cost payouts, you’re reimbursed the value of a new roof.

Can I insure my home at its market value?

If you have the option, you can very well insure your home at its market value, but doing so could make you drastically over or underinsured. If your home is insured for less than 80% of its replacement cost, you’ll only be paid out for its actual cash value, or its depreciated value, in the event of property loss.

What does full replacement value mean?

Full replacement value refers to the amount that it would cost to repair or rebuild your home with materials of comparable value and quality. You generally want to insure your home for at least its full replacement value. Insurance companies offer policy enhancements that can extend your coverage limits or guarantee a rebuild regardless of the loss amount, but this typically costs more than standard policy coverage.