Updated August 30, 2017
You may have heard of the Acorns app. The investing app has been lauded by investors and journalists alike for finally getting millennials interested in investing. Millennials–notoriously skittish when it comes to the market–make up the majority of Acorns’ user base of 650,000 members. Acorns has raised nearly $97 million in venture capital so far, closing its latest round of funding in May 2017.
How does Acorns work? The investing app encourages you to invest your spare change using a system they call "round-ups." Acorns monitors your bank account and automatically invests the change from your daily purchases. For example, if you buy a coffee for $2.75, Acorns will round up to $3.00 and automatically invest $.25.
This is Acorns’ key selling point, along with simplicity. Acorns automatically invests your money in "smart portfolios," built with the help of Harry Markowitz, father of the Modern Portfolio Theory. Acorns lets users choose between five different portfolios on a scale of conservative to aggressive.
Unlike financial tech startups Betterment and Wealthfront, who offer more robust services, Acorns was built to be mobile-first. At the moment, it’s only available as an iOS or Android app, though Acorns says a web version is on the way. Part of being an app means making the investing process as simple as possible. While Betterment and Wealthfront give you a wide variety of options to customize your portfolio, Acorns forces you to choose between their five default portfolios.
Acorns CEO Jeff Cruttenden told CNN Money that people like the idea of investing spare change. The typical idea of investing, he said, is that you need a lot of money to do it.
But is it safe? You won't see many Acorns reviews telling you that there's a danger to investing too little. Acorns fees are $1 per month for all accounts with a balance under $5,000 and .25% of the balance per year on accounts over $5,000. Compared to traditional management, mutual funds, and DIY ETFs, this fee is incredibly low. Other portfolio advisory services, like Amerivest, charge as much as 1.25% and require a minimum investment of $25,000.
While Acorns’ fees seem low on the surface, Acorns’ traditional competitors aren’t encouraging would-be investors to build a portfolio around their spare change. When you’re dealing with just a few dollars every month, that $1 fee starts to make less sense.
If you make 50 transactions each month with an average of $.25 rounded up per transaction, you’re only investing $12.50 every month. At that rate, Acorns’ monthly fee is taking away 8% of your contribution to your investment portfolio in your first month.
The more transactions you have (the more you’re spending, perhaps multiple small purchases like coffee or fast food) this percentage will go down. At 100 transactions per month with an average of $.25 per transaction, you’ll investing $25 the first month and give 4% to Acorns. At 150 transactions, you’re investing $37.50 and giving almost 2.7% to Acorns.*
While you can set up recurring deposits of larger amounts in Acorns, this isn’t a feature they heavily advertise. Acorns pushes the idea of "spare change" investing in their press releases and on their website, encouraging users to invest small amounts of money.
Acorns vs Betterment vs Wealthfront vs Wealthsimple
Betterment only charges .25% in fees per year for its baseline price tier, amounting to mere cents per month while you are building up your portfolio.
And what about Wealthfront, another robo-advisor? They require a minimum balance of $500. They do, however, manage the first $10,000 of every account for free. Canadian roboadvisor Wealthsimple has relatively higher fees of up to .50%, but also offer a human touch.
Acorns is positioned as the best choice for many millennials looking to dip their toes into the waters of investing, but as this review shows it doesn't mean it’s the best choice for you. If you can't afford to fork over $500 right now and start your journey toward full-fledged investing, you might consider putting some money into a savings account instead. A high yield savings account is usually free and will allow you to grow small amounts of money over time. Once you’ve reached a self-imposed threshold–either reaching Weathfront’s $500 minimum or some other savings goal–you can revisit the idea of putting that money in an investment portfolio instead.
Want to learn more about new ways to invest? Check out our roundup of investing apps, comparing Betterment, Wealthfront, Acorns, Robinhood, and Stash.
*Note that none of this takes into account the money you already have in your account, slowly (or quickly) growing (or shrinking) because of market changes. If your portfolio grows a few bucks and Acorns reinvests it, that effectively adds to your monthly contribution. However, until your portfolio grows to be thousands of dollars, your portfolio growth is unlikely to make a noticeable difference to your bottom line month over month.
Photo: JD Hancock
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