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Our Story

Every business starts with a simple question.

For the Policygenius founders, that question was: “Why is buying insurance such a frustrating experience?"

Frustrating is an understatement. Navigating the world of insurance is confusing, stressful and a step backward in time (hello, fax machines). And even after they’ve bought a policy, people worry they might still be on the hook for something they missed.

Let’s get real: insurance has a big consumer problem.

As consultants to the top insurance companies, we suspected that this consumer problem was behind a lot of things we observed. It’s why life insurance ownership is at a 50-year low. It’s why health and disability under-insurance is behind most personal bankruptcies and home foreclosures. And it’s why we started Policygenius.

First principles: insurance will probably never be fun for the consumer. But it can be easier and inspire confidence.

For the Policygenius founders, that question was: “Why is buying insurance such a frustrating experience?

Navigating the world of insurance is confusing, stressful and a step backward in time (hello, fax machines). And even after they’ve bought a policy, people worry they might still be on the hook for something they missed. That’s why life insurance ownership is at a 50-year low, and why health and disability under-insurance is behind most personal bankruptcies and home foreclosures.

Insurance has always been built to benefit insurance companies. So Policygenius built an insurance marketplace to benefit consumers.

Policygenius is on a mission.

Our team is inspired daily by our simple mission:

“To help people get the financial protection they need, and feel good about it.”

By combining cutting edge tech with expert advice, Policygenius takes the hassle out of comparing and buying insurance. We’ll find you the best price, answer all your questions, and get you covered, because we don’t work for the insurance company - we work for you.

Insurance: we couldn’t be more excited about it. And we hope you’ll join us on this journey.

Welcome to the best job you've ever had.


Frequently asked questions.

1. How does Policygenius make money?
We get paid a commission by the life insurance company when we help you find a life insurance policy, submit an application, and get approved. Commissions are already priced into the cost of life insurance - so you're not paying extra to work with us (or any agent or broker). Our commissions are similar across the life insurers we work with, so we never play favorites.

2. How is Policygenius different from other life insurance sites?
We’ve set a high bar to make Policygenius the only insurance site you’ll need. That means we:

  • Offer all the top life insurance companies so you don’t have to shop elsewhere
  • Provide the most accurate online quotes, without requiring any contact info from you
  • Explain what you need to know in plain English so you don't have to research elsewhere
  • Don't sell your info off to life insurance agents as a "lead." Our team is with you from start to finish.
  • If the insurer approves your application at a different rate than what we quoted, we'll shop your offer around to see if another life insurer can beat it.

All this service at no extra cost to you.

3. Shouldn't I try more than one comparison site?
You can, but we've worked hard to offer the easiest life insurance shopping experience you'll find online. We offer the widest selection of A-rated life insurance companies so that you can find the right policy for you.

Also, any policy you see on our site won't be any cheaper at another comparison site. That's because each life insurance company files its rates with state regulators, and everyone is required to show those filed rates. And if you see the same policy for a cheaper rate on another site - make sure you're comparing apples to apples. Is it for the same amount and term? Did the other site ask detailed health questions to make sure they can accurately quote you? We do that but not every site does.

We stand by our promise - so we make it easy to save your quotes with us (and email them to yourself) to keep shopping. And when you're ready to buy, we hope you'll come back to us.

4. Are the life insurance quotes on the Policygenius site accurate?
We like to say we're in the business of no surprises. Our life insurance quotes are the most accurate available online today. Other sites take your basic information and show you the best health class and price. That's not the right way to quote. We collect more health information upfront to show the most accurate quotes possible (as long as you give us accurate information).

If the price on our site is higher than you're seeing elsewhere, for the same policy, that site may not be showing you an accurate quote. Over 80% of policies we sell are within $10 of what we quoted online.

If our site can't instantly quote you (which happens when someone has a more complicated health history), one of our licensed advisors can custom quote you.

5. Shouldn't I buy directly from a life insurance company?
There's no reason to (and a very big reason not to). First: you don't save any money by buying directly from the life insurance company. By law, the price you get from a given life insurance company is the same through them, or through an agent or broker.

Second: the rate you get quoted may not be the rate you're approved at. Life insurance companies do a process called 'underwriting' in which they look at your health history and risk profile to determine whether the rate they quoted is actually accurate. If you apply with the life insurance company directly, and you're approved at a different rate, you're stuck. They won't help you figure out if you can get a better offer elsewhere. If you apply through Policygenius, we'll shop that offer around to every life insurance company we work with to see if they can beat it. No extra work for you and no extra cost. Who can I speak to if I have questions?

A licensed Policygenius expert is available to help with your questions. Email us at team@policygenius.com.