The Policygenius Life Insurance Price Index April 2021

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Reflecting on a year's worth of life insurance rates

Over the past year, life insurance rates have fluctuated in response to the coronavirus pandemic. However, there haven’t been major pricing changes for healthy demographics. In fact, many nonsmokers even saw a nominal decrease in average pricing from April 2020 to April 2021.

But older smokers, who saw the biggest pricing increases throughout the year, are paying slightly more than they did last year. For example, 55-year-old male smokers are paying nearly 4% more in April 2021 for $250,000 in life insurance coverage than they were in April 2020. This group saw the biggest increase in life insurance premiums since the beginning of the pandemic. However, these pricing changes aren’t substantial enough to warrant concerns for applicants.

Pricing trends over the past year indicate that life insurance rates have been minimally affected by the ongoing pandemic and most people can still find affordable coverage.

U.S. monthly averages as of April 1, 2021

Term life insurance for non-smokers

The chart below shows average monthly premium prices for a 20-year term life insurance policy for non-smokers in a Preferred health classification; quotes are based on the Policygenius Life Insurance Price Index Methodology.

U.S. monthly averages as of April 1, 2021

Term life insurance for smokers

The chart below shows average monthly premium prices for a 20-year term life insurance policy for smokers in a Preferred health classification; quotes are based on the Policygenius Life Insurance Price Index Methodology.

How our index works

Life insurance prices are primarily based on life expectancy; taking into account an applicant’s age, health, hobbies, and medical history. The riskier you are to insure or the shorter your life expectancy, the higher your rates will be.

Prices are also affected by the length of a policy and the amount of coverage someone is looking to purchase. A longer policy term or higher coverage amount might increase monthly or annual premiums. Policygenius generally recommends people buy life insurance 10 to 15 times their individual income with a term long enough to get them to retirement age. Since there are a lot of variables involved, we specialize in helping consumers get the right policy to fit their individual needs.

Policygenius transforms the insurance journey for today’s consumer, providing a one-stop platform where customers can compare options from top insurance carriers, get unbiased expert advice, buy policies, and manage their insurance portfolio, in one seamless, integrated experience. Our proprietary technology platform integrates with the leading life, disability, and home and auto insurance carriers and delivers an exceptional digital experience for both consumers and insurance carriers. Since 2014, our content, digital tools, and experts have served as a resource for millions of people on their insurance journey, and we have sold more than $160 billion in coverage.

Find your best life insurance prices today.

Methodology: The prices displayed above are based on internal actuarial rate tables for 11 life insurance carriers that offer policies through the Policygenius marketplace (AIG, Banner Life, Brighthouse, Lincoln Financial, Mutual of Omaha, Pacific Life, Principal, Protective, Prudential, SBLI and TransAmerica). The prices represent the average monthly life insurance premium for each sample customer profile (age, gender) and policy type (term, coverage amount) as of April 1, 2021. Monthly averages are based on 11 products available through Policygenius for the indicated profile; rates for those products may vary by state, and not all 11 products are available in all states. Individual rates may vary, depending on age, gender, state, health profile, and other eligibility criteria. The index is updated each month.