How to make sure your Pride purchases help the LGBTQ community



Myles Ma

Myles Ma

Senior Reporter

Myles Ma is a senior reporter at Policygenius, where he covers personal finance and insurance and writes the Easy Money newsletter. His expertise has been featured in The Washington Post, PBS, CNBC, CBS News, USA Today, HuffPost, Salon, Inc. Magazine, MarketWatch, and elsewhere.

Published June 15, 2018 | 2 min read

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LGBTQ Pride Month is both a solemn observance of the sacrifices activists made while fighting for gay rights and a celebration of LGBTQ progress and culture. But, since this is America, it's also become increasingly commercial as retailers have realized people are willing to spend big on Pride-related apparel.

Companies faced accusations of trying to profit off the Pride movement. So if you want a rainbow shirt or hat or shoes, how do you know your dollar is actually going to support LGBT groups? We've picked out a few Pride products sold by companies who have vowed to give the money to good causes.

Harry's Pride Gift Set, Target

All profits from sales of this shaving set go toward LGBTQ causes, including GLAAD, the LGBTQ advocacy group.

Madewell Tees & Totes

Half of the purchase price of "Love to All" T-shirts ($35) and tote bags ($10) go toward the Human Rights Campaign, a civil rights organization.

Abercrombie & Fitch 'Made for Love' collection

Abercrombie & Fitch plans to donate 100% of the proceeds, up to $20,000, to the Trevor Project, to help fund a volunteer support program for LGBTQ youth in crisis. The company also plans to donate at least $250,000 to the Trevor Project this year. The collection includes socks, T-shirts and hats.

AE Pride collection

All sales from the American Eagle Pride collection go toward the It Gets Better Project, a nonprofit dedicated to LGBTQ youth. The collection includes shirts and underwear.

J. Crew "Love first" T-shirt

Half of the purchase price ($34.50) goes to the Human Rights Campaign.

Super Skinny Denim Shorts, Hollister

Hollister plans to give 100% of the proceeds to GLSEN, an LGBTQ education group, up to $25,000. The company also plans to donate at least $250,000 to GLSEN.

Watch out for scams

Like it or not, Pride Month has become big business. And where there's a lot of money flying around, there are usually scammers trying to take advantage. Before you enter your credit card information anywhere, double-check that the seller is legitimate and that it actually has a relationship with an LGBTQ group.

The seller and the LGBTQ group should have some information about their partnership on each of their websites. If the seller says it supports LGBTQ groups, but the groups make no mention of this support on their website or social media, it could be a red flag.

Also check out the LGBTQ groups themselves. Use a site like Charity Navigator or GiveWell to make sure the group is legitimate and that your money will go toward helping people.

Looking for other companies showing support for the LGBTQ community? These financial institutions have been some of the best allies.

Image: Luciano_Marques