Pacific Life vs. Lincoln Financial life insurance

Learn the differences between the life insurance options offered by Pacific Life and Lincoln Financial.

Pat Howard 1600


Pat Howard

Pat Howard

Senior Editor & Licensed Home Insurance Expert

Pat Howard is a senior editor and licensed home insurance agent at Policygenius, where he specializes in homeowners insurance. His work and expertise has been featured in MarketWatch, Real Simple, Fox Business, VentureBeat, This Old House, Investopedia, Fatherly, Lifehacker, Better Homes & Garden, Property Casualty 360, and elsewhere.

Published July 24, 2018 | 3 min read

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Pacific Life and Lincoln Financial are two of the most established life insurance companies on the market, both with well over 1,000,000 policyholders nationwide. Both have great consumer grades and offer competitive term life insurance rates.

So, why a company comparison, you ask? Well, a policy-by-policy comparison, while fast and informative, doesn’t exactly tell the whole story. It’s worthwhile to also do a company-by-company comparison, as the best life insurance companies typically are strong financially, highly rated by financial institutions and consumer insights companies, and perhaps most importantly, they guarantee death benefit payouts.

Luckily for you, we did our homework. Read on to learn more about Lincoln and Pacific Life term life insurance offerings.

Pacific Life vs. Lincoln Financial term life insurance cost comparison

While the monthly premiums offered by Pacific Life and Lincoln Financial are virtually the same for men, Pacific Life currently offers cheaper premiums for younger women and Lincoln Financial is cheaper for older women.

Here are the average monthly premiums for Pacific Life and Lincoln Financial term life insurance policies.

Pacific LifeLincoln Financial
MaleAge 30$20.84$21.00
Age 40$29.59$29.75
Age 50$77.09$78.75
FemaleAge 30$19.18$23.63
Age 40$26.68$30.63
Age 50$61.67$58.63

Average premium cost based on $500,000/20-year term life insurance policies for health, nonsmoking applicants in California

Pacific Life vs. Lincoln Financial health pricing

Life insurance company premium costs are largely based off an individual’s health and health history. But there isn’t a one-size-fits-all method for underwriting or determining one’s probability of dying in the near future, so in terms of pricing, some companies are lenient toward certain illnesses and lifestyle trends and more critical of others.

Here’s how Pacific Life and Lincoln Financial rate the most common life insurance health concerns:

Pacific LifeLincoln Financial
Cancer Survivor/Family HistoryExcellentExcellent
Recent Weight LossGoodExcellent
Heart AttackGoodGood
Sleep ApneaExcellentExcellent
Former Tobacco UseFairExcellent
High Blood PressureFairFair
High CholesterolExcellentGood

Learn more about the best life insurance companies for every scenario.

Pacific Life vs. Lincoln Financial insurance rider availability

Riders allow you to customize your life insurance policy so that it covers more circumstances. Most riders fall under one of these four categories — family riders, long-term care riders, benefit structure riders and accidental death or dismemberment riders — and are worth looking into before making a final decision.

Here are the riders offered by Pacific Life and Lincoln Financial.

Pacific LifeLincoln Financial
Child Protection RiderXX
Accelerated Death Benefit RiderXX
Accidental Death Benefit Rider X
Disability Waiver of Premium RiderXX

Learn more about life insurance riders.

Pacific Life vs. Lincoln Financial company ratings

Ratings agencies often feature different rating criteria, so it’s important to understand how each one functions. A.M. Best focuses on the financial strength of the company, while J.D. Power rankings are based on customer service surveys. The Better Business Bureau (BBB) gives letter grades based on consumer feedback.

How do Pacific Life and Lincoln Financial grade out in terms of financial and customer service ratings?

Pacific LifeLincoln Financial
A.M. BestA+A+
J.D. PowerN/A2 out of 5

Compare life insurance companies

Find more head-to-head comparisons between top-rated life insurance companies to help you make the right decision.

Choosing the right life insurance company

So which life insurance company is right for you? Do you give the edge to Pacific Life or to Lincoln Financial? Well, it often dependant on the individual and what is most important to them. Be it cost, riders, health considerations, or customer service, all of these are important to consider before you buy.

Ready to begin your search and start looking for the best policies that Pacific Life, Lincoln Financial, and other top life insurance companies have to offer? Try out our coverage calculator to find plans and companies tailored to your needs.