Term Life Insurance

Prudential

Our takeWhat's this?We've done our own independent evaluation of each life insurance company on the things that matter during the application process and after you’re a policyholder.

We’ve benchmarked each life insurance company against each other and rated them. However, please note that every life insurance company is fully endorsed by PolicyGenius. There’s no company on our site that we wouldn’t recommend or do business with ourselves. These ratings are informational. The most important factor in your decision is the cost of the policy and any additional features the insurer may offer that you need.

Prudential dark

Prudential’s application process is average, with a quick turnaround time in the beginning of the process, but they require an extra phone interview with an underwriter during the final application. Their customer service is above average, with many actions available online. Prudential is best in class for underwriting applications with complicated medical histories, including cancer, CAD, and diabetes.


Basics & RatingsWhy this mattersTwo of the best ways to evaluate an insurance company are to look at its age and its fiscal health. Learn more about how we build our reviews.

Founded

1875

JD Power
J.D. Power and Associates is a global marketing information services firm that conducts surveys of customer satisfaction, product quality, and buyer behavior.

3 out of 5

Policyholders
This is how many active US life insurance customers this company insures

3,800,000

A.M. Best
A.M. Best is an independent rating agency that evaluates the financial strength of insurance companies. Ratings as of May 2016, on a scale from A++ to D

A+

BBB Rating
Better Business Bureau (BBB) is a non-profit that collects consumer feedback on businesses around the country.

A


Is Prudential a good match for your health?

Each insurer approaches health conditions differently. One insurer might ignore a heart attack from a few years ago, whereas a different insurer might rate you as a higher risk for the same thing. Here are the details of how Prudential treats a variety of common health conditions from an underwriting perspective.

Survivor/Family HistoryFair
Recent Weight LossExcellent
Heart AttackGood
DiabetesExcellent
Sleep ApneaExcellent
Former Tobacco UseExcellent
High Blood PressureGood
High CholesterolExcellent
  • Excellent - Above average; company provides excellent coverage for clients with this condition.
  • Good - Spot on; company doesn’t look at this condition unfavorably in underwriting.
  • Fair - Could use some work; clients with this condition may be issued a lower health rating, and subsequently higher rates than other insurers.

How much insurance do you need?

I don't know how much I need

Unique features

  • Among the best in terms of underwriting applicants with complicated medical histories (including cancer, CAD, and diabetes)
  • The policy includes a unique "Living Needs Benefit" which provides some coverage for chronic illness and terminal illness
When applying
How's the application process?
Above average

Pros

  • Electronic application
  • Average number of application forms
  • Faster than average application approval (23 days)

Cons

  • Policy delivery by mail
After you're a policyholder
How's the customer service?
Above average

What you can do online

  • Updating beneficiaries
  • Changing address
  • Changing payment info

What you can't do online

  • Policy cancellation requires a phone call plus paper forms

Sample quotes

Quote for:

$500,000, 20­-year term life insurance policy for healthy, nonsmoking individuals, in California, monthly premiums

MaleFemale
CompanyPlanage 30age 40age 50age 30age 40age 50
AIGSelect-a-Term$21.11$30.62$79.93$18.08$28.46$59.60
AIGROP Select-a-Term$91.21$150.77$281.97$75.80$124.95$261.56
Banner LifeOPTerm$21.44$32.38$94.07$18.19$26.60$58.62
John HancockTerm$26.95$34.65$81.70$24.20$34.00$78.99
Lincoln FinancialLifeElements$28.44$38.94$78.75$23.63$30.63$58.63
Lincoln FinancialTermAccel$21.00$29.75$78.75$17.94$25.81$57.31
MetLifeGuaranteed Level Term$22.41$33.21$81.81$19.26$27.36$61.11
Mutual of OmahaTerm Life Answers$21.66$33.47$85.53$23.41$28.66$64.09
Pacific LifePacific PRIME Term$20.84$29.59$77.09$19.18$26.68$61.67
PrincipalTerm$22.75$31.94$79.63$20.04$27.56$59.24
ProtectiveCustom Choice UL$20.37$28.91$76.82$17.93$25.25$55.75
PrudentialTerm Essential$34.20$43.65$88.65$27.90$38.70$76.95
PrudentialReturn of Premium Term$101.00$143.62$291.99$88.12$130.04$253.37
SBLILevel Premium Term$21.32$40.05$96.06$24.48$34.71$65.87
TransamericaTrendsetter Super$22.36$37.85$79.12$18.06$30.96$62.78
TransamericaTrendsetter LB$24.95$38.27$92.89$20.65$34.84$73.11

Details

Minimum amount available

$100,000

Terms available

10, 15, 20, 30

Discount for paying annually versus monthly

8%

Payment methods available

Check; Auto bank draft; No credit cards accepted

Is coverage available without a medical exam?

No

Is temporary coverage during underwriting available?

Yes, up to $1,000,000.


Riders

  • Accidental death benefit: pays an additional death benefit if your death is a direct result of an accident.
  • Children's protection rider: you can get life insurance for all children (ages 15 days - 18 years old) in one rider. Available coverage of $10,000 - $100,000.
  • Waiver of premium: premius are waived if you become disabled.
  • Living Needs Benefit (included at no extra cost): advances part of the death benefit if you've been confined to a nursing home for 6 months and are expected to be in the nursing home permanently or you've been diagnosed with a terminal illness with a max life expectancy of 6 months.

Rules

What is the rule for accelerating the death benefit?

The Living Needs Benefit (included at no extra cost) pays out a portion of benefit upon terminal illness diagnosis.

What is the rule for converting the policy?

The policy is convertible to the lesser of level premium period (LPP) or to the first policy anniversary on or after your 65th birthday, but at least 5 years. Partial conversions are permitted.

Unique features

  • Refund of premiums - If the insured outlives the policy's term, then the premiums paid will be refunded. Think of it as "money-back" term life insurance.
  • Among the best in terms of underwriting applicants with complicated medical histories (including cancer, CAD, and diabetes)
  • The policy includes a unique "Living Needs Benefit" which provides some coverage for chronic illness and terminal illness
When applying
How's the application process?
Above average

Pros

  • Electronic application
  • Average number of application forms
  • Faster than average application approval (23 days)

Cons

  • Policy delivery by mail
After you're a policyholder
How's the customer service?
Above average

What you can do online

  • Updating beneficiaries
  • Changing address
  • Changing payment info

What you can't do online

  • Policy cancellation requires a phone call plus paper forms

Sample quotes

Quote for:

$500,000, 20­-year term life insurance policy for healthy, nonsmoking individuals, in California, monthly premiums

MaleFemale
CompanyPlanage 30age 40age 50age 30age 40age 50
AIGSelect-a-Term$21.11$30.62$79.93$18.08$28.46$59.60
AIGROP Select-a-Term$91.21$150.77$281.97$75.80$124.95$261.56
Banner LifeOPTerm$21.44$32.38$94.07$18.19$26.60$58.62
John HancockTerm$26.95$34.65$81.70$24.20$34.00$78.99
Lincoln FinancialLifeElements$28.44$38.94$78.75$23.63$30.63$58.63
Lincoln FinancialTermAccel$21.00$29.75$78.75$17.94$25.81$57.31
MetLifeGuaranteed Level Term$22.41$33.21$81.81$19.26$27.36$61.11
Mutual of OmahaTerm Life Answers$21.66$33.47$85.53$23.41$28.66$64.09
Pacific LifePacific PRIME Term$20.84$29.59$77.09$19.18$26.68$61.67
PrincipalTerm$22.75$31.94$79.63$20.04$27.56$59.24
ProtectiveCustom Choice UL$20.37$28.91$76.82$17.93$25.25$55.75
PrudentialTerm Essential$34.20$43.65$88.65$27.90$38.70$76.95
PrudentialReturn of Premium Term$101.00$143.62$291.99$88.12$130.04$253.37
SBLILevel Premium Term$21.32$40.05$96.06$24.48$34.71$65.87
TransamericaTrendsetter Super$22.36$37.85$79.12$18.06$30.96$62.78
TransamericaTrendsetter LB$24.95$38.27$92.89$20.65$34.84$73.11

Details

Minimum amount available

$100,000

Terms available

15, 20, 30

Discount for paying annually versus monthly

8%

Payment methods available

Check; Auto bank draft; No credit cards accepted

Is coverage available without a medical exam?

No

Is temporary coverage during underwriting available?

Yes, up to $1,000,000.


Riders

  • Accidental death benefit: pays an additional death benefit if your death is a direct result of an accident.
  • Children's protection rider: you can get life insurance for all children (ages 15 days - 18 years old) in one rider. Available coverage of $10,000 - $100,000.
  • Waiver of premium: premius are waived if you become disabled.
  • Living Needs Benefit (included at no extra cost): advances part of the death benefit if you've been confined to a nursing home for 6 months and are expected to be in the nursing home permanently or you've been diagnosed with a terminal illness with a max life expectancy of 6 months.

Rules

What is the rule for accelerating the death benefit?

The Living Needs Benefit (included at no extra cost) pays out a portion of benefit upon terminal illness diagnosis.

What is the rule for converting the policy?

The policy is convertible to the lesser of level premium period (LPP) or to the first policy anniversary on or after your 65th birthday, but at least 5 years. Partial conversions are permitted.


Common features

This policy, like all term life policies offered on our site, provides life coverage for a specific period of time (the term). The key features of this policy are standard across all the term policies we offer:

  • Level premium - which means the cost of the policy (the premium you pay) is fixed for the entire term of the policy. It will not increase during the term of the policy.
  • Good value - term life policies are significantly less expensive for the same amount of death benefit coverage than permanent life policies.
  • Regulated - the cost of this term life policy, for a given coverage amount and term, will always be the same for you regardless of who you buy it from. That’s because the policy will be priced based on the underwriting table the insurer files with the state insurance regulator.
  • No-risk obligation for you - you, as the policyholder, can cancel your policy at any time if you decide you don’t want it anymore. The insurer, however, cannot cancel your policy as long as you pay the premiums on time.
  • No exclusions - except for suicide during the first two years of the policy (which is standard by law across life insurance policies).
  • Terminal illness benefit - you can access a portion of the policy’s death benefit while you’re still alive if you’ve been diagnosed with a terminal illness. You might see this referred to as an "accelerated death benefit."
  • Convertible - which means, if you choose to, you can convert the term life policy to a permanent life policy. The conversion will generally cost you more and is subject to certain conditions.

The review on this page is only for this company's term life insurance products.

How much insurance do you need?

I don't know how much I need

Other Term Life Insurance Companies

Need more info? Visit our Life Insurance Learning Center