Are there any red flags I should watch for when shopping for life insurance?

Here are some red flags you should watch for when you're shopping for life insurance.

The insurer, agent or broker keeps trying to sell you a permanent (or whole) policy even after you’ve indicated you want a term policy.
The insurance company doesn’t provide its credit rating upon request.
Unnecessary riders attached to the policy. Although these are not always red flags, they make the policy more expensive and frequently provide more value to the insurer than the policyholder.