Introducing the Policygenius 2019 ad campaign
Policygenius is excited to announce the launch of our 2019 ad campaign: "Our insurance website compares theirs."
Where to find it
Policygenius kicked off the year with our second-annual out-of-home campaign, with digital assets online and in five major cities: New York City, Washington D.C., Los Angeles, San Francisco and Chicago.
The 10-week out-of-home campaign includes:
- Station domination and subway train takeovers in NYC and D.C.
- Superking buses in D.C. and L.A.
- Billboards in L.A.
- Street-level kiosks in San Francisco
- Digital signs in elevator and lobby units in Chicago
The ads highlight our life insurance product and newly-launched auto and home insurance products.
Campaign concept
We wanted to visualize the value that Policygenius offers to busy consumers — saving both time and money by making things easy. Comparing quotes from many insurance websites is now as simple as pushing a button.
Portraying a digital service is always a challenge, and for this campaign, we wanted to go beyond the standard "app on a phone" imagery. We worked with the incredible team at The Mill to create a set of six mechanisms, each visualizing our simple cause and effect price comparison in a different way.
The digital animation ads
The ads in the wild
The creative team behind the campaign
Policygenius In-House Creative Team
Founder & CEO: Jennifer Fitzgerald
Founder & Chief Product Officer: Francois De Lame
Chief Design Officer: Justin Ternullo
Head of Marketing: Jonathan Metrick
Director of Product Marketing: Matt Byrd
Product Marketing Manager: Kristen Ong
Creative Director: John Downing
Senior Art Director: Stephen Icardi
Executive Producer: Samuel Cosby
Motion Designer: Daniel Zvereff
Production: The Mill
Chief Creative Officer: Angus Kneale
Director: Matt Whitewood
Animation/Design: James Van Den Elshout, Anton Woll Soder
Executive Producer: Christina Thompson, Heath Raymond
Producer: Joaqui Lopez
Production Coordinator: Mimi Milligan
Want to know more?
For more information about the campaign, you can email Senior Media Relations Manager Brooke Niemeyer at brooke.niemeyer@policygenius.com
Want to join the team?
Are you interested in helping people get the financial protection they need — and feel confident in their choices? We're hiring.
50 West 23rd Street, Floor 9
New York, NY 10010
Security you can trust
Yes, we have to include some legalese down here. Read it larger on our legal page. Policygenius Inc. (“Policygenius”) is a licensed independent insurance broker. Policygenius does not underwrite any insurance policy described on this website. The information provided on this site has been developed by Policygenius for general informational and educational purposes. We do our best efforts to ensure that this information is up-to-date and accurate. Any insurance policy premium quotes or ranges displayed are non-binding. The final insurance policy premium for any policy is determined by the underwriting insurance company following application. Savings are estimated by comparing the highest and lowest price for a shopper in a given health class. For example: for a 30-year old non-smoker male in South Carolina with excellent health and a preferred plus health class, comparing quotes for a $500,000, 20-year term life policy, the price difference between the lowest and highest quotes is 60%. For that same shopper in New York, the price difference is 40%. Rates are subject to change and are valid as of 2/17/17.
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