Introducing the Policygenius 2019 ad campaign

Where to find it

Policygenius kicked off the year with our second-annual out-of-home campaign, with digital assets online and in five major cities: New York City, Washington D.C., Los Angeles, San Francisco and Chicago.

The 10-week out-of-home campaign includes:

• Station domination and subway train takeovers in NYC and D.C.
• Superking buses in D.C. and L.A.
• Billboards in L.A.
• Street-level kiosks in San Francisco
• Digital signs in elevator and lobby units in Chicago

The ads highlight our life insurance product and newly-launched auto and home insurance products.

Campaign concept

We wanted to visualize the value that Policygenius offers to busy consumers — saving both time and money by making things easy. Comparing quotes from many insurance websites is now as simple as pushing a button.

Portraying a digital service is always a challenge, and for this campaign, we wanted to go beyond the standard "app on a phone" imagery. We worked with the incredible team at The Mill to create a set of six mechanisms, each visualizing our simple cause and effect price comparison in a different way.

The digital animation ads

The ads in the wild

The creative team behind the campaign

Policygenius In-House Creative Team

Founder & CEO: Jennifer Fitzgerald

Founder & Chief Product Officer: Francois De Lame

Chief Design Officer: Justin Ternullo

Head of Marketing: Jonathan Metrick

Director of Product Marketing: Matt Byrd

Product Marketing Manager: Kristen Ong

Creative Director: John Downing

Senior Art Director: Stephen Icardi

Executive Producer: Samuel Cosby

Motion Designer: Daniel Zvereff

Production: The Mill

Chief Creative Officer: Angus Kneale

Director: Matt Whitewood

Animation/Design: James Van Den Elshout, Anton Woll Soder

Executive Producer: Christina Thompson, Heath Raymond

Producer: Joaqui Lopez

Production Coordinator: Mimi Milligan

Want to know more?

For more information about the campaign, you can email Senior Media Relations Manager Brooke Niemeyer at brooke.niemeyer@policygenius.com

Want to join the team?

Are you interested in helping people get the financial protection they need — and feel confident in their choices? We're hiring.