Introducing the Policygenius 2019 ad campaign

Policygenius is excited to announce the launch of our 2019 ad campaign: "Our insurance website compares theirs."

Where to find it

Policygenius kicked off the year with our second-annual out-of-home campaign, with digital assets online and in five major cities: New York City, Washington D.C., Los Angeles, San Francisco and Chicago.

The 10-week out-of-home campaign includes:

Station domination and subway train takeovers in NYC and D.C.
Superking buses in D.C. and L.A.
Billboards in L.A.
Street-level kiosks in San Francisco
Digital signs in elevator and lobby units in Chicago

The ads highlight our life insurance product and newly-launched auto and home insurance products.

Campaign concept

We wanted to visualize the value that Policygenius offers to busy consumers — saving both time and money by making things easy. Comparing quotes from many insurance websites is now as simple as pushing a button.

Portraying a digital service is always a challenge, and for this campaign, we wanted to go beyond the standard "app on a phone" imagery. We worked with the incredible team at The Mill to create a set of six mechanisms, each visualizing our simple cause and effect price comparison in a different way.